EC Assist

Name: EC Assist
Rating: 2.6470588235294117 (17 reviews)
Author: ec-assist-dev

Enhanced Conversions validation and troubleshooting assistant.

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EC Assist is a powerful Chrome extension designed to help advertisers implement, validate, and troubleshoot Google Ads Enhanced Conversions for Web, Leads, GA4 User-Provided data, and SA360 Enhanced Conversions. By running diagnoses on your website's conversion tracking during test user journeys, EC Assist detects issues with your first-party data measurement setups and provides actionable troubleshooting and implementation guidance tailored to your tagging configuration.

Enhanced Conversions improve the accuracy and privacy of conversion tracking by supplementing existing tags with hashed first-party data sent securely to Google, enabling more effective bidding strategies. EC Assist empowers marketers to optimize their data measurement efforts through Google Tag Manager or gTag, ensuring accurate and compliant conversion tracking for superior campaign insights and performance.

Extension Marketing Productivity Developer Tools

By:

Users:

Rating:

Version:

1.23.100 Last updated: 2025-02-14

Creation date:

2024-07-09

Risk:

Permissions:

sidePanel
activeTab
webRequest
webNavigation
scripting
storage

Host permissions:

*://*/*
http://*/*
https://*/*

Size:

284.00KB

Email:

ec*****@google.com

URLs:

Full description:

Source:

Chrome Web Store

Data ingested on:

2025-07-09

Ranking

# 6,137 ▲ 63

Other rankings

#7064 in Developer Tools ▼ 24 #52 in setup keyword 29 ▼ 2 #149 in enhance keyword 48 ▼ 6 #183 in party keyword 50 ▼ 2

Publisher Change History

2024-10-28: Email was changed from it*****@google.com to ec*****@google.com

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User reviews

User reviews for EC Assist reflect a split experience. Several users praise the extension for its ease of use, effective debugging capabilities, and ability to clearly display installed tags and firing events. However, multiple users report significant issues with buggy behavior, especially around consent detection errors despite correct setups. Problems also include misdetection of conversions and domain compatibility limitations. Overall, while the extension is valued for validation and debugging, recurring accuracy and compatibility issues affect user confidence.

Pros

Helps in validating enhanced conversion setups effectively.
Allows users to see all installed tags and events firing on their website without preview mode.
Works easily and performs as advertised for common use cases.
Useful for debugging tag and conversion setups.
Highly recommended by some users for setup validation.

Cons

Frequently reports consent not detected or improperly set up despite correct configurations.
Extension is buggy and fails to detect user data or conversions consistently.
Does not work properly with certain domain extensions like '.exchange'.
Creates confusion and unnecessary panic among users due to inaccurate error messages.
Some users experience issues where conversions are not found after previously working fine.

Recent reviews

no se entiende como usarla...

Gu*****, 2025-06-30

very buggy even though we are pushing user data, the tool almost never detects better to not have something like this which confuses users & creates un-necessary panic

Ga*****, 2025-06-04

It says consent not detected even though default consent is set to granted for everything.

Ni*****, 2025-05-20

View all user reviews ›

Extension safety

Risk impact

Risk impact measures the level of extra permissions an extension has access to. A low risk impact extension cannot do much harms, whereas a high risk impact extension can do a lot of damage like stealing your password, bypassing your security settings, and accessing your personal data. High risk impact extensions are not necessarily malicious. However, if they do turn malicious, they can be very harmful.

EC Assist requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk impact analysis details

Critical Allows access to all websites, posing a significant security risk as it can monitor and modify data from any visited site.
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Risk likelihood

Risk likelihood measures the probability that a Chrome extension may turn malicious. This is determined by the publisher and the Chrome extension reputation on Chrome Web Store, the amount of time the Chrome extension has been around, and other signals about the Chrome extension. Our algorithms are not perfect, and are subject to change as we discover new ways to detect malicious extensions. We recommend that you always exercise caution when installing a Chrome extension.

EC Assist may not be trust-worthy. Avoid installing if possible unless you really trust this publisher.

Risk likelihood analysis details

High This extension has low user count. Unpopular extensions may not be stable or safe.
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Low **** ********* *** ******* **** **** * ****** **** ***** ******** *** **** ****** ** ** ****** *** *****
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