EC Assist

Enhanced Conversions validation and troubleshooting assistant.

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EC Assist: Enhanced Conversions Helper

"EC Assist" is a Chrome extension designed to assist advertisers in implementing, validating, and troubleshooting Google Ads Enhanced Conversions, GA4 User-Provided data, and more. By analyzing your website's tagging setup after a test user journey, it diagnoses issues with conversion tracking and provides actionable steps for improvements. Enhance your conversion measurement accuracy and optimize bidding strategies with this essential tool for first-party data management.

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Extension stats

By: ec-assist-dev

Users: 20,000+

Rating: 2.85

(13)

Version: 1.23.100 (Last updated: 2025-02-14)

Creation date: 2024-07-09

Permissions:

sidePanel
activeTab
webRequest
webNavigation
scripting
storage

Host permissions:

*://*/*
http://*/*
https://*/*

Size: 290.82K

Email: ec*****@google.com

URLs: Privacy policy

Full description: See detailed description

Ranking

# 6,594 ▲ 58

Other rankings

#6583 in Developer Tools ▲ 90 #69 in setup keyword 32 ▼ 1 #169 in enhance keyword 54 ▼ 9 #176 in party keyword 54 ▼ 1

Other platforms

Not available on Android

Not available on Firefox

Not available on Edge

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Works well for debugging and checking website installations.
Helps validate consent management setups when functioning properly.
Provides visibility into installed tags and events firing.

Cons

Frequently reports incorrect consent setup even when correctly configured.
Inconsistent functionality; users report it stops working suddenly.
Some users are unable to even enter their domains, indicating usability issues.

Most mentioned

Issues with consent setup validation.
Inconsistent performance and reliability.
User-friendly for debugging when it works.

User reviews

It says consent doesn't set up properly. On the other hand consent management is working via GTM and GA4 property also sees it correctly.

Elemér Fodor, 2025-02-26

Until yesterday was working. Today does not find the conversions.

Athanasios Diamantis, 2025-02-14

Does not work. I have consent set up properly on https://www.fasttranslator.com/ and still it tells me in the sitepanel that consent is not set up properly. And before you ask for screenshots. Just visit the site with the extension active. It is the first thing you see.

Erwin Vroom (Snelvertaler), 2025-02-12

View all user reviews

Extension safety

Risk impact

EC Assist requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk impact analysis details

Critical Grants access to browser tabs, which can be used to track user browsing habits and history, presenting a privacy concern.
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Risk likelihood

We don't have sufficient data to confidently determine the risk likelihood of EC Assist. Use it at your own risk.

Risk likelihood analysis details

High This extension was recently updated in the past month. New updates may not be stable or safe.
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Low **** ********* *** ***** **** **** * ****** **** ***** ********** *** **** ****** ** ** ****** *** *****

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