EC Assist

Enhanced Conversions validation and troubleshooting assistant.

What is EC Assist?

"EC Assist" is a Chrome extension that aids advertisers in validating or troubleshooting their Google Ads Enhanced Conversions and Enhanced Conversions for Leads setup. By conducting diagnostics after a test conversion or form submission, it identifies issues within the Enhanced Conversions integration and provides actionable troubleshooting steps. This tool enhances conversion measurement accuracy by securely sending hashed first-party data to Google, ultimately driving better reporting and optimization insights.

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Extension stats

By: ec-assist-dev

View on Chrome Web Store

Users: 5,000+

Rating: 3.00 (2)

Version: 1.22.95 (Last updated: 2024-09-02)

Creation date: 2024-07-09

Risk impact: High risk impact

Risk likelihood: High risk likelihood

Manifest version: 3

Permissions:

sidePanel
activeTab
tabs
webRequest
webNavigation
scripting
storage

Host permissions:

*://*/*
http://*/*
https://*/*

Size: 285.70K

Email: it*****@google.com

URLs: Privacy policy

Ranking

# 14519 ▼ 159

Other rankings

#5920 in Developer Tools ▼ 11 #51 in setup keyword 32 #235 in enhance keyword 53 ▼ 3 #290 in lead keyword 17 ▼ 4

Other platforms

Not available on Firefox

Not available on Edge

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Extension summary

Analyze keywords

EC Assist helps you validate or troubleshoot your setup for Google Ads Enhanced Conversions or Enhanced Conversions for Leads.

Once you navigate to your website and complete a test conversion or form submit, EC Assist will conduct a diagnosis of your Enhanced Conversions & Enhanced Conversions for Leads setup, detect any issues and provide troubleshooting steps relevant to your website's Google Ads measurement setup.

Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.

Enhanced conversions for leads relies on a tag to capture first-party data to enable durable, more accurate and higher quality measurement. With enhanced conversions for leads, you can upload deeper lead data back into Google in a durable way, to further drive reporting and optimization insights.

EC Assist is meant to be used by advertisers who have already implemented Enhanced Conversions or Enhanced Conversions for Leads and want to either validate their implementation or troubleshoot any errors in the setup.

Please note that this is not an official Google product.

User reviews

Worked quite easily. Did what it said it does.

Matt Siegel, 2024-07-08

Juhi Sahai, 2024-07-08

Dhruv Gupta, 2024-07-08

View all user reviews

Extension safety

Risk impact

EC Assist is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install EC Assist if you trust the publisher.