EC Assist

Enhanced Conversions validation, troubleshooting and implementation assistant.
What is EC Assist?
EC Assist is an essential Chrome extension that aids in the implementation, validation, and troubleshooting of Google Ads Enhanced Conversions and GA4 setups. By testing user journeys, it diagnoses issues with conversion tags and lead forms, providing actionable insights for improved first-party data measurement. Ideal for advertisers using Google Tag Manager or gTag, EC Assist enhances conversion accuracy and optimizes bidding strategies.

Extension stats

Users: 10,000+
Version: 1.23.87 (Last updated: 2024-11-13)
Creation date: 2024-07-09
Risk impact: High risk impact
Risk likelihood: High risk likelihood
Manifest version: 3
Permissions:
  • sidePanel
  • activeTab
  • webRequest
  • webNavigation
  • scripting
  • storage
Host permissions:
  • *://*/*
  • http://*/*
  • https://*/*
Size: 289.79K

Other platforms

Not available on Firefox
Not available on Edge
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Extension summary

EC Assist helps you implement, validate and troubleshoot Google Ads Enhanced Conversions for Web, Enhanced Conversions for Leads, and GA4 User-Provided data setup on your website.

Once you navigate to your website and complete a test user-journey, EC Assist will conduct a diagnosis of your Google Ads conversions, lead forms and GA4 events, detect any issues with the first party data measurement setup and provide implementation or troubleshooting steps relevant to your website's tagging setup.

Enhanced Conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.

EC Assist is meant to be used by advertisers who want to validate or troubleshoot their existing first-party data measurement or require assistance in setting up first-party data measurement through Google Tag Manager or gTag.

User reviews

Not working properly! I have Cookie Consent set up correctly, but your extension gives me an error!
by Snacks Ads, 2024-11-08

I was able to check my domain and individual landing pages. Probably because my case is quite common, I haven't experienced any issues. It just works.
by Alexey Poltavsky, 2024-11-06

by Jan Malatinský, 2024-11-04
View all user reviews

Extension safety

Risk impact

EC Assist requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk likelihood

EC Assist may not be trust-worthy. Avoid installing if possible unless you really trust this publisher.

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