dataslayer

Debug and test tag management (Google Tag Manager, DTM, Tealium) and analytics implementations.

What is dataslayer?

dataslayer is a Chrome extension that helps debug and test tag management systems (TMS) such as Google Tag Manager, Adobe Launch, Tealium, and custom data layers. It also aides in decoding analytics implementations (Google Analytics, Adobe Analytics, Floodlight). The tool provides real-time insights especially useful for data analysts and developers as it supports multiple data layers on a single page, including those in iframes. To prevent data pollution, advanced users can enable blocking of captured tags.

Download

Stats

By: https://dataslayer.org

View on Chrome Web Store

Users: 100,000+

Rating: 4.60 (80) ▼ 0.03

Version: 1.5.1 (Last updated: 2021-06-06)

Creation date: 2019-06-05

Risk impact: High risk impact

Risk likelihood: Very low risk likelihood

Manifest version: 2

Permissions:

storage
http://*/*
https://*/*
notifications
webNavigation
declarativeWebRequest

Size: 427.01K

Email: in*****@dataslayer.org

URLs: Website

Stats date:

Chrome-Stats Rank

# 2357 ▼ 15

Other rankings

#509 in Developer Tools #68 in web analytics keyword 48 ▼ 11 #208 in analytics keyword 69 ▲ 4 #217 in developer tools keyword 75 ▼ 27

Other platforms

Not available on Firefox

Not available on Edge

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Summary

Analyze keywords

dataslayer adds a panel to Chrome Developer Tools that monitors tag management data layers and displays changes in an easy-to-read, user-friendly format.

Supported TMS/variables include:

Google Tag Manager dataLayer variable
Adobe Launch rules and data elements
Adobe DTM page load rules and detection
Tealium data layer
TagCommander data layer
custom data layers (any variable represented as a JavaScript object)

dataslayer supports multiple data layers / GTM containers on a single page, including those in embedded iframes.

dataslayer also decodes and displays tags (including pageviews, variables, and click events) from:

Google Analytics (including App + Web, Universal Analytics / analytics.js, dc.js, and ga.js)
Adobe Analytics / Omniture SiteCatalyst

User reviews

User reviews summary

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Easy to use
Helpful for debugging GA and GTM
Allows you to see events from previous sessions

Cons

Issues parsing events properly
Displays false results
Unreadable dataLayers analyzer

Most mentioned

Easy to use
Helpful tool for debugging GA and GTM
Issues with parsing events properly
Unreadable dataLayers analyzer
Displays false results

Recent reviews

DONT USE THIS TOOL, it displays false results that didn't happen. Example: I'm on URL A and I click a button. -According to Google Tag Assistant (essentially the word of God), this click happened on URL A (duh, of course it did). -According to Dataslayer? Oh it happened on URL B, the place that the button click took me to. Thats literally impossible, but Dataslayer doesnt care. I didnt realize that the name meant that the data itself would be slayed until it's no longer usable. I've tried to capture my thoughts about how insane and ridiculous that is, but I keep failing to accurately capture it. It's nuts. This tool has major issues parsing events properly and the results is that it outright falsifies what happened and makes you question your sanity, until Google tag assistant confirms its not you, it's Dataslayer.

Nick Vincent, 2024-02-13

love it

Barry Mann, 2015-07-02

if its got a Slayer background image, it worth it

sammy boy, 2022-05-02

View all user reviews

Safety

Risk impact

dataslayer is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install dataslayer if you trust the publisher.