Adswerve - dataLayer Inspector+

DataLayer Tools for Digital Analysts

What is Adswerve - dataLayer Inspector+?

Adswerve - dataLayer Inspector+ is a tool kit of utilities for digital analysts. It allows users to monitor, evaluate, and modify Google Analytics activity in real time, as well as insert additional resources in the page for testing and debugging.

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Stats

By: Adswerve

View on Chrome Web Store

Users: 80,000+

Rating: 4.50 (42)

Version: 2022.07.20.1 (Last updated: 2024-04-13)

Creation date: 2019-12-08

Risk impact: High risk impact

Risk likelihood: Moderate risk likelihood

Manifest version: 2

Permissions:

tabs
http://*.google.com/
storage
http://*/*
https://*/*
webRequest
webRequestBlocking

Size: 644.10K

Email: su*****@adswerve.com

URLs: Website

Stats date:

Chrome-Stats Rank

# 2722 ▼ 55

Other rankings

#5304 in Developer Tools ▼ 6 #31 in data keyword 41 ▼ 15 #45 in insert keyword 12 #96 in analytics keyword 69 ▼ 6 #229 in monitor keyword 54 ▼ 2

Other platforms

Not available on Firefox

Not available on Edge

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Summary

Analyze keywords

The Adswerve dataLayer Inspector+ is a tool kit of utilities for a digital analyst.

Inspect Google Analytics activity

Monitor the dataLayer in real time
See the Google Analytics hits in the console, as they happen
Evaluate common dataLayer pushes formats; events and ecommmerce

Insert additional resources in the page

Push a dataLayer message for setup
Add a GTM container to test it
Insert code into the page to monitor and modify
Block scripts from loading and swap with other scripts

How to use the dataLayer Inspector+: https://adswerve.com/resources/adswerve-data-layer-inspector-2

User reviews

User reviews summary

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Easy to use and highly functional for debugging Google Analytics and Google Tag Manager
Provides more convenience and functionality than similar extensions or native tools
Used and loved by QA engineers, product managers, and analytics developers
Incorporates server-side Google Tag Manager functionality
Useful for audit and implementation work

Cons

Occasionally experiences issues or bugs related to Google Analytics 4 (GA4) Events
Interface could be improved
Lack of instruction on how to use the tool
Some users experience issues with speed and excess console messages since the latest update

Most mentioned

Highly useful for Google Analytics and Google Tag Manager debugging
Some issues with Google Analytics 4 (GA4) Events
Used by wide variety of professionals for debugging and data analysis
Issues with recent update affecting speed and console messages

Recent reviews

It's a great extension for UA/GA4 debugging, but AA debugging with it is quite awkward. At the minimum - please make a difference between links and pageviews obvious. It's important. See how the AA debugger does it with the blue coloring for the links. I haven't yet dug deep enough, but I kinda anticipate lists and products to be reported poorly here.

Bogdan Nazaruk, 2023-05-12

Helpful extension, might be more convenient to use than GTM preview mode for some people

Mikuláš Hrubeš, 2023-05-03

Actually it is my fav tool but GA4 events are sometimes working sometimes not working, I hope they can fix it soon

Mustafa Yüksel, 2023-01-04

View all user reviews

Safety

Risk impact

Adswerve - dataLayer Inspector+ is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install Adswerve - dataLayer Inspector+ if you trust the publisher.