Adswerve - dataLayer Inspector+

DataLayer Tools for Digital Analysts

Adswerve - dataLayer Inspector+

Adswerve - dataLayer Inspector+ is a powerful Chrome extension designed for digital analysts to enhance their dataLayer monitoring and management capabilities. It allows users to inspect Google Analytics activity in real time, see live dataLayer pushes for events and ecommerce, and insert code to customize their testing environment. With the recent update, users can now seamlessly integrate GTM containers using the 'Inject Code' feature, adapting to new Chrome extension restrictions.

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Extension stats

By: Adswerve

Users: 90,000+

Rating: 4.09

(56)

Version: 2024.11.01.1 (Last updated: 2024-11-08)

Creation date: 2019-12-08

Risk impact: High risk impact

Risk likelihood:

Very low risk likelihood

Manifest version: 3

Permissions:

tabs
storage
webRequest
windows

Host permissions:

http://*/*
https://*/*
<all_urls>

Size: 529.41K

Email: su*****@adswerve.com

Ranking

# 2,827 ▲ 51

Other rankings

#48 in Developer Tools

#22 in insert keyword 30

#34 in inject keyword 7

#57 in data keyword 50 ▲ 125

#84 in analytics keyword 64 ▲ 2

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Other platforms

Not available on Android

Not available on Firefox

Not available on Edge

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Extension summary

Analyze keywords

The Adswerve dataLayer Inspector+ is a tool kit of utilities for a digital analyst.

Inspect Google Analytics activity

Monitor the dataLayer in real time
See the Google Analytics hits in the console, as they happen
Evaluate common dataLayer pushes formats: events and ecommerce

Insert additional resources in the page

Push a dataLayer message for setup
Add a GTM container to test it
Insert code into the page to monitor and modify

How to use the dataLayer Inspector+: https://adswerve.com/resources/adswerve-data-layer-inspector-2

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Helpful for UA/GA4 debugging
Convenient to use compared to GTM preview mode
Favorite tool for analyzing and detecting GTM

Cons

"Insert GTM container" option is missing
GA4 events sometimes not working
Some features appear to be discontinued or inactive

Most mentioned

"Insert GTM container" option has disappeared
Issues with GA4 event tracking
User interface changes received negative feedback

User reviews

I liked the old UI a lot more. Looks like Adswerve did a poor job moving to MV3 cuz doing gtm redirections with MV3 is quite simple. There are many extensions that do it in MV3. It's a shame. The extension went from 5 to 2 stars for me. I should go through my stackoverflow posts and edit out all mentions of Adswerve's extension. Should find a better one and replace the references.

cthasika cthasika, 2024-11-22

Not sure why everyone is giving this 1 star for lack of GTM container the functionality is still there they just changed the way you access it. Instructions are listed in the overview above. Works flawlessly as always.

Dave Wyborn, 2024-11-20

Não tem mais a opção de inserir o GTM Conteiner"

Tékhne Digital, 2024-11-13

View all user reviews

Extension safety

Risk impact

Adswerve - dataLayer Inspector+ requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.