Adswerve - dataLayer Inspector+

DataLayer Tools for Digital Analysts

What is Adswerve - dataLayer Inspector+?

Adswerve - dataLayer Inspector+ is a powerful Chrome extension designed for digital analysts to enhance their dataLayer monitoring and management capabilities. It allows users to inspect Google Analytics activity in real time, see live dataLayer pushes for events and ecommerce, and insert code to customize their testing environment. With the recent update, users can now seamlessly integrate GTM containers using the 'Inject Code' feature, adapting to new Chrome extension restrictions.

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Extension stats

By: Adswerve

View on Chrome Web Store

Users: 90,000+

Rating: 4.21 (52) ▼ 0.24

Version: 2024.11.01.1 (Last updated: 2024-11-08)

Creation date: 2019-12-08

Risk impact: High risk impact

Risk likelihood: Very low risk likelihood

Manifest version: 3

Permissions:

tabs
storage
webRequest
windows

Host permissions:

http://*/*
https://*/*
<all_urls>

Size: 529.41K

Email: su*****@adswerve.com

Ranking

# 2915 ▼ 16

Other rankings

#46 in Developer Tools

#14 in data keyword 49 ▼ 1

#26 in insert keyword 33 ▼ 2

#35 in inject keyword 8

#79 in analytics keyword 64 ▼ 3

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Other platforms

Not available on Firefox

Not available on Edge

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Extension summary

Analyze keywords

The Adswerve dataLayer Inspector+ is a tool kit of utilities for a digital analyst.

Inspect Google Analytics activity

Monitor the dataLayer in real time
See the Google Analytics hits in the console, as they happen
Evaluate common dataLayer pushes formats: events and ecommerce

Insert additional resources in the page

Push a dataLayer message for setup
Add a GTM container to test it
Insert code into the page to monitor and modify

How to use the dataLayer Inspector+: https://adswerve.com/resources/adswerve-data-layer-inspector-2

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Great for UA/GA4 debugging
Helpful for analyzing and detecting GTM
Incredibly useful for implementation work and auditing
Some users find it more convenient than GTM preview mode

Cons

Issues with GA4 events not displaying
Some features like 'Insert GTM container' and 'Block and Swap Scripts' are missing or discontinued
Bugs related to GA4 page views under certain conditions (e.g., cookie consent)
Interface could be improved

Most mentioned

Stopped showing GA4 events
Issues related to debugging GA4 page views
Overall love for the extension and its utility
Request for improvements and bug fixes

Recent reviews

Not sure why everyone is giving this 1 star for lack of GTM container the functionality is still there they just changed the way you access it. Instructions are listed in the overview above. Works flawlessly as always.

Dave Wyborn, 2024-11-20

Não tem mais a opção de inserir o GTM Conteiner"

Tékhne Digital, 2024-11-13

"Insert GTM container" option is no longer visible in the add functionality dropdown. As of November 5th, it was available, but it is currently not appearing.

Awais Shaikh, 2024-11-13

View all user reviews

Extension safety

Risk impact

Adswerve - dataLayer Inspector+ requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.