Tag Assistant

The Tag Assistant extension works with Tag Assistant to help troubleshoot installation of gtag.js and Google Tag Manager.

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Tag Assistant - Google Tag Troubleshooting Tool

"Tag Assistant" is a Chrome extension designed to help you install and troubleshoot Google tags like Google Analytics and Google Ads. By clicking the extension, you can view all Google tags present on a page in a convenient side-panel. It also features a 'Troubleshoot' button that activates advanced debugging mode at tagassistant.google.com, allowing for detailed diagnostics across your site. Enhance your tag implementation experience with step-by-step guidance coming soon for popular website builders.

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Extension stats

By: Google

Users: 2,000,000+

Rating: 3.96

(1,205)

1 new ratings

Version: 25.64.2.44 (Last updated: 2025-03-06)

Creation date: 2020-03-23

Permissions:

scripting
sidePanel
storage
tabs
webNavigation

Host permissions:

<all_urls>

Size: 201.73K

Email: ta*****@google.com

URLs: Privacy policy

Full description: See detailed description

Ranking

# 205 ▲ 64

Other rankings

#2587 in Developer Tools ▲ 8

#1 in assistant keyword 46 ▲ 16

#5 in google keyword 91 ▲ 197

#29 in install keyword 75 ▲

#64 in button for google keyword 51 ▲

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Other platforms

Not available on Android

Not available on Firefox

Not available on Edge

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Cons

New version is buggy and slow, often failing to detect tags without refreshing the page.
Significant loss of functionality compared to the old version, including the removal of valuable features for debugging.
New UI is confusing and difficult to navigate, lacking the usability of the prior version.
Many users report that the extension does not work as intended, failing to recognize tags or events that the old version detected.

Most mentioned

Users overwhelmingly wish for the return of the old version due to its greater effectiveness and ease of use.
The new update has been deemed worthless by multiple users, with appeals to revert to the previous version being common.
Complaints about the updated extension being much less informative and useful in tracking compared to its predecessor.

User reviews

Não funciona no opera!

V10 Digital, 2025-02-21

WHY DID YOU UPDATE THIS???? It was soo good before. We already have your "modern" tag assistant extension. The legacy version is for the people who just want quick and accurate data, without the gimmicks and extra steps.

Brian Jones, 2025-02-21

Completely worthless now. New UI absolutely sucks and it's so buggy now. Most of the time when you click it open, it comes up with 'No Tags Found' and then you click it again and lo and behold, there are the tags. You "saved it" or brought it back worse than ever, Google.

Jamie Lincoln, 2025-02-20

View all user reviews

Extension safety

Risk impact

Tag Assistant requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk impact analysis details

Critical Grants access to browser tabs, which can be used to track user browsing habits and history, presenting a privacy concern.
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High ****** ********* ** * ****** ******** ******** ********** * ******* ******* *****
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Low ******* ****** ** *** ********* ********

Risk likelihood

We don't have sufficient data to confidently determine the risk likelihood of Tag Assistant. Use it at your own risk.

Risk likelihood analysis details

High This extension was recently updated in the past month. New updates may not be stable or safe.
Low **** ********* *** ***** **** **** * ****** **** ***** ********** *** **** ****** ** ** ****** *** *****
Low **** ********* *** **** **** ****** ******* ********** **** ****** ** ** ****** *** *****
Good **** ********* *** **** **** *******

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