GTM Variable Builder

From Chrome Developer Console, highlight elements to get JavaScript code. Built by: Triangle Digital (Triangledigital.xyz)
What is GTM Variable Builder?
"GTM Variable Builder" is a Chrome extension designed to streamline the process of extracting key website data by allowing users to simply highlight and select content, such as text and product details, to generate JavaScript code. This code can be used in Google Tag Manager variables or anywhere precise web content capture is required, making it an invaluable tool for digital marketing professionals and web developers.

Extension stats

Users: 30,000+
Rating: 4.48 (27)
Version: 3.2 (Last updated: 2024-02-26)
Creation date: 2017-06-22
Risk impact: Low risk impact
Risk likelihood: Very low risk likelihood
Manifest version: 3
Permissions:
  • activeTab
Size: 84.69K
URLs: Website

Other platforms

Not available on Firefox
Not available on Edge
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Extension summary

GTM Variable Builder:

This tool makes it easy for you to highlight key parts of a website, such as text, product IDs, prices, or page titles. Simply select the content you're interested in and click on the extension's icon. To check what you've highlighted, head over to the JS console in Google Chrome.

Run the JavaScript code provided by the tool in the console. If it successfully captures your highlighted content, you can then use this in a custom Google Tag Manager variable, or in any other place where you need to submit product information, values, IDs, and so on.

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
  • Excellent for non-technical users
  • Saves time and is very useful
  • Works perfectly and is easy to use
  • Helpful for GTM variable creation
  • Clean and logical interface
Cons
  • Does not work for some users
  • Issues with functionality reported
  • Some users only see error messages
Most mentioned
  • Does not work
  • Very helpful
  • Awesome tool
  • Saves time
  • Perfect extension
Recent reviews
by Michael, 2024-05-24


Excellent plugin for a non-technical person. Must have if you are working with GTM
by Md. Monirul Islam, 2024-01-31
View all user reviews

Extension safety

Risk impact

GTM Variable Builder is relatively safe to use as it requires very minimum permissions.

Risk likelihood

GTM Variable Builder has earned a good reputation and can be trusted.

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Promo images

GTM Variable Builder small promo image
Small promo image

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