GTM Variable Builder
What is GTM Variable Builder?
Extension stats
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Other platforms
Extension summary
GTM Variable Builder:
This tool makes it easy for you to highlight key parts of a website, such as text, product IDs, prices, or page titles. Simply select the content you're interested in and click on the extension's icon. To check what you've highlighted, head over to the JS console in Google Chrome.
Run the JavaScript code provided by the tool in the console. If it successfully captures your highlighted content, you can then use this in a custom Google Tag Manager variable, or in any other place where you need to submit product information, values, IDs, and so on.
User reviews
These summaries are automatically generated weekly using AI based on recent user reviews.
Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate,
spammy, or outdated.- Very helpful extension for building variables without the data layer
- Excellent for non-technical users
- Saves a lot of time
- Easy to use and logical
- Works perfectly for many users
- Does not work for some users
- Stopped working for at least two users without clear explanation
- Works perfectly
- Does not work
- Very helpful extension
Recent reviews
Hamza Saeed, 2024-11-06 
Ibrahim, 2024-10-06 
Michael, 2024-05-24Extension safety
Risk impact
GTM Variable Builder requires very minimum permissions.
Risk likelihood
GTM Variable Builder has earned a fairly good reputation and likely can be trusted.
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