GTM Variable Builder

From Chrome Developer Console, highlight elements to get JavaScript code. Built by: Triangle Digital (Triangledigital.xyz)

GTM Variable Builder - Create JS Code with Ease

"GTM Variable Builder" is a Chrome extension designed to streamline the process of extracting key website data by allowing users to simply highlight and select content, such as text and product details, to generate JavaScript code. This code can be used in Google Tag Manager variables or anywhere precise web content capture is required, making it an invaluable tool for digital marketing professionals and web developers.
Install from Chrome Web Store

Extension stats

Users: 30,000+
Rating: 4.53
(30)
Version: 3.2 (Last updated: 2024-02-26)
Creation date: 2017-06-22
Risk impact: Low risk impact
Risk likelihood:
Manifest version: 3
Permissions:
  • activeTab
Size: 84.69K
URLs: Website

Other platforms

Not available on Android
Not available on Firefox
Not available on Edge
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Extension summary

GTM Variable Builder:

This tool makes it easy for you to highlight key parts of a website, such as text, product IDs, prices, or page titles. Simply select the content you're interested in and click on the extension's icon. To check what you've highlighted, head over to the JS console in Google Chrome.

Run the JavaScript code provided by the tool in the console. If it successfully captures your highlighted content, you can then use this in a custom Google Tag Manager variable, or in any other place where you need to submit product information, values, IDs, and so on.

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
  • Easy to use
  • Very helpful for building variables without needing the data layer
  • Saves time and is logical
  • Perfect for non-technical users
  • Works as a quick and easily usable tool
Cons
  • Does not work for some users, with complaints about it not appearing in the Console
  • Stopped working for some users after being helpful previously
Most mentioned
  • Very helpful extension
  • Easy to use
  • Saves time
  • Does not work
User reviews
I Love this Chrome Extension. Easy to use
by Tarek Rahman, 2024-11-25

extremely usefull
by Hamza Saeed, 2024-11-06

A very helpful extension! You can build variables without needing the datalayer, making it super easy to use. If you work with GTM
by Ibrahim, 2024-10-06
View all user reviews

Extension safety

Risk impact

GTM Variable Builder requires very minimum permissions.

Risk likelihood

GTM Variable Builder has earned a fairly good reputation and likely can be trusted.

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Promo images

GTM Variable Builder small promo image
Small promo image

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