GTM Variable Builder

From Chrome Developer Console, highlight elements to get JavaScript code. Built by: Triangle Digital (Triangledigital.xyz)

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GTM Variable Builder - Easy JS Code Generation

"GTM Variable Builder" is a Chrome extension that simplifies the creation of custom JavaScript variables. With just a highlight of text on any webpage, users can click the extension to instantly generate the necessary JavaScript code to extract content such as IDs, titles, phone numbers, and emails. This tool is ideal for setting up custom variables in Google Tag Manager (GTM) or any other platform that requires dynamic variables from a page.

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Extension stats

By: https://triangledigital.xyz

Users: 30,000+

Rating: 4.52

(29)

Version: 3.8 (Last updated: 2025-03-05)

Creation date: 2017-06-22

Permissions:

activeTab
storage

Host permissions:

<all_urls>

Size: 126.98K

Email: co*****@alessandrocolarossi.com

URLs: Website ,Privacy policy

Full description: See detailed description

Ranking

# 5,069 ▲ 72

Other rankings

#83 in Developer Tools ▼ 1 #75 in javascript keyword 52 ▼ 3

Other platforms

Not available on Android

Not available on Firefox

Not available on Edge

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Easy to use
Very helpful for building variables without needing the data layer
Saves time and is logical
Perfect for non-technical users
Works as a quick and easily usable tool

Cons

Does not work for some users, with complaints about it not appearing in the Console
Stopped working for some users after being helpful previously

Most mentioned

Very helpful extension
Easy to use
Saves time
Does not work

User reviews

I Love this Chrome Extension. Easy to use

Tarek Rahman, 2024-11-25

extremely usefull

Hamza Saeed, 2024-11-06

A very helpful extension! You can build variables without needing the datalayer, making it super easy to use. If you work with GTM

Ibrahim, 2024-10-06

View all user reviews

Extension safety

Risk impact

GTM Variable Builder requires a few sensitive permissions. Exercise caution before installing.

Risk impact analysis details

Critical Allows access to all websites, posing a significant security risk as it can monitor and modify data from any visited site.
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Risk likelihood

We don't have sufficient data to confidently determine the risk likelihood of GTM Variable Builder. Use it at your own risk.

Risk likelihood analysis details

High This extension was recently updated in the past month. New updates may not be stable or safe.
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