GTM Variable Builder

From Chrome Developer Console, highlight elements to get JavaScript code. Built by: Triangle Digital (Triangledigital.xyz)

GTM Variable Builder - Easy JS Code Generation

"GTM Variable Builder" is a Chrome extension that simplifies the creation of custom JavaScript variables. With just a highlight of text on any webpage, users can click the extension to instantly generate the necessary JavaScript code to extract content such as IDs, titles, phone numbers, and emails. This tool is ideal for setting up custom variables in Google Tag Manager (GTM) or any other platform that requires dynamic variables from a page.
Install from Chrome Web Store

Extension stats

Users: 30,000+
Rating: 4.53
(30)
Version: 3.4 (Last updated: 2025-01-16)
Creation date: 2017-06-22
Risk impact: Low risk impact
Risk likelihood:
Manifest version: 3
Permissions:
  • activeTab
Size: 84.69K
URLs: Website

Other platforms

Not available on Android
Not available on Firefox
Not available on Edge
Want to check extension ranking and stats more quickly for other Chrome extensions? Install Chrome-Stats extension to view Chrome-Stats data as you browse the Chrome Web Store.

Extension summary

🚀 Build Custom JS Variables with Ease!

Highlight any text on a webpage, click the extension, and instantly generate the JavaScript needed to extract your highlighted content. Perfect for creating custom JavaScript variables in Google Tag Manager (GTM) or any other platform that requires variables from a page (e.g., ID, title, value, phone, email, etc.)!

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
  • Easy to use
  • Very helpful for building variables without needing the data layer
  • Saves time and is logical
  • Perfect for non-technical users
  • Works as a quick and easily usable tool
Cons
  • Does not work for some users, with complaints about it not appearing in the Console
  • Stopped working for some users after being helpful previously
Most mentioned
  • Very helpful extension
  • Easy to use
  • Saves time
  • Does not work
User reviews
I Love this Chrome Extension. Easy to use
by Tarek Rahman, 2024-11-25

extremely usefull
by Hamza Saeed, 2024-11-06

A very helpful extension! You can build variables without needing the datalayer, making it super easy to use. If you work with GTM
by Ibrahim, 2024-10-06
View all user reviews

Extension safety

Risk impact

GTM Variable Builder requires very minimum permissions.

Risk likelihood

GTM Variable Builder has earned a good reputation and can be trusted.

Upgrade to see risk analysis details

Promo images

GTM Variable Builder small promo image
Small promo image

Similar extensions

Here are some Chrome extensions that are similar to GTM Variable Builder: