UET Tag Helper (by Microsoft Advertising)

This extension helps to identify issues in Microsoft Advertising UET tags

What is UET Tag Helper (by Microsoft Advertising)?

UET Tag Helper (by Microsoft Advertising) is a Chrome extension that enables you to navigate to any webpage and identify which UET tags are present, whether they function correctly, and if your conversion goals or Dynamic Remarketing lists are set up properly. The extension also provides guidance on how to fix the encountered issues.

Download

Extension stats

By: Microsoft Corporation

View on Chrome Web Store

Users: 100,000+

Rating: 4.40 (25)

Version: 0.6.6 (Last updated: 2023-09-21)

Creation date: 2019-11-21

Risk impact: High risk impact

Risk likelihood: Low risk likelihood

Manifest version: 2

Permissions:

activeTab
downloads
tabs
webNavigation
webRequest
http://*/
https://*/

Size: 221.18K

Email: Br*****@microsoft.com

URLs: Privacy policy

Ranking

# 2572 ▼ 19

Other rankings

#606 in Developer Tools ▲ 1 #22 in microsoft keyword 69 ▲ 1 #211 in ads keyword 68 ▲

Other platforms

Not available on Firefox

UET Tag Helper (by Microsoft Advertising) (v0.6.6)

3.70

(3) 25,519+

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Extension summary

Analyze keywords

• Navigate to any page of your website and the tag helper will tell you which UET tags are on the page and if they are working correctly. • Find out if your conversion goals or Dynamic Remarketing lists have been set up correctly on your website. • Learn about the issues that are encountered and how to fix them.

By installing this item, you agree to the Microsoft Terms of Service at https://www.microsoft.com/en-us/servicesagreement/, and Privacy Policy at https://go.microsoft.com/fwlink/?LinkId=521839

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Simple tool that does its job pretty well
Essential tool for Bing Ads conversion tracking
Works great for confirming that the script is firing

Cons

Sometimes does not work consistently
Verification process is not instant
Doesn't always trigger properly on various sites

Most mentioned

Works for testing but has verification issues
Sometimes not functioning as expected
Useful for tracking UET tag

Recent reviews

George Wine Valley Tours, 2024-08-17

Sometimes it's working fine. Sometimes I can see the event getting logged and the number increase only for it to get removed in less than a second, which makes it hard to verify.

Ghassan Barghouti, 2023-08-21

Works for testing, but when prompted to "verify install" via the ADS UI it does "confirms" the tag. This should be instant. After verifying the install AND triggering a conversion the system should report back to the ADS UI that the tag is VERIFIED. That's at least 50% of the whole point of having this...

Christian Zagarskas, 2022-07-29

View all user reviews

Extension safety

Risk impact

UET Tag Helper (by Microsoft Advertising) requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.