UET Tag Helper (by Microsoft Advertising)

Name: UET Tag Helper (by Microsoft Advertising)
Rating: 4.423076923076923 (26 reviews)
Author: Microsoft Corporation

This extension helps to identify issues in Microsoft Advertising UET tags

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The UET Tag Helper by Microsoft Advertising is a powerful Chrome extension designed to help website owners and marketers ensure their Universal Event Tracking (UET) tags are implemented correctly. By navigating to any webpage, the extension instantly identifies which UET tags are present and indicates whether they are functioning properly.

This tool helps verify that your conversion goals and Dynamic Remarketing lists are set up correctly on your site. It also provides detailed information on any issues discovered and guides you on how to resolve them. Using the UET Tag Helper ensures your Microsoft Advertising campaigns can track conversions effectively and optimize your advertising strategy.

Installing this extension means you agree to Microsoft’s Terms of Service and Privacy Policy, securing your data privacy while enhancing your advertising efforts.

Extension

By:

Microsoft Corporation

Users:

80,000

Rating:

4.42

(26)

Version:

0.6.12 Last updated: 2025-05-29

Creation date:

2019-11-21

Risk:

Permissions:

activeTab
downloads
tabs
webNavigation
webRequest
scripting
storage

Host permissions:

http://*/
https://*/

Size:

256.00KB

Email:

Br*****@microsoft.com

URLs:

Full description:

Source:

Chrome Web Store

Updated:

13 hours ago

Ranking

# 2,673 ▲ 92

Other rankings

#609 in Developer Tools ▲ 2 #10 in microsoft keyword 89 ▲ 3 #73 in ads keyword 74 ▲ 20

Other platforms

UET Tag Helper (by Microsoft Advertising) (v0.6.12)

29,542 3.40

(5)

User reviews

Users find the UET Tag Helper helpful and essential for verifying UET tag deployment and Bing Ads tracking. It is valued for its simplicity and ability to confirm script firing. However, some experience inconsistent event logging, delays or failures in verification through the Microsoft Ads UI, and occasional issues with the extension not triggering or the helper button not displaying. Overall, it effectively assists in monitoring UET tag but has some reliability and UI integration shortcomings.

Pros

Helps verify that the UET tag or script is loaded and firing on the site.
Essential tool for Bing Ads conversion tracking and useful for monitoring tag implementation.
Simple and easy to use tool that does its job effectively.
Provides confirmation that the tag is working as expected.

Cons

Inconsistent behavior where events are logged and then disappear quickly, making verification difficult.
Verification through the Microsoft Advertising UI isn't instant and doesn't always confirm tag install as expected.
Sometimes the extension might not trigger or work on certain sites or Microsoft products.
Issues with the UET Tag Helper button not showing up.

Recent reviews

Super helpful for implementing UET on my site.

Pe*****, 2025-05-20

Sometimes it's working fine. Sometimes I can see the event getting logged and the number increase only for it to get removed in less than a second, which makes it hard to verify.

Gh*****, 2023-08-21

Works for testing, but when prompted to "verify install" via the ADS UI it does "confirms" the tag. This should be instant. After verifying the install AND triggering a conversion the system should report back to the ADS UI that the tag is VERIFIED. That's at least 50% of the whole point of having this...

Ch*****, 2022-07-29

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Extension safety

Risk impact

Risk impact measures the level of extra permissions an extension has access to. A low risk impact extension cannot do much harms, whereas a high risk impact extension can do a lot of damage like stealing your password, bypassing your security settings, and accessing your personal data. High risk impact extensions are not necessarily malicious. However, if they do turn malicious, they can be very harmful.

UET Tag Helper (by Microsoft Advertising) requires a lot of sensitive permissions. Exercise caution before installing.

Risk impact analysis details

Critical Grants access to browser tabs, which can be used to track user browsing habits and history, presenting a privacy concern.
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Risk likelihood

Risk likelihood measures the probability that a Chrome extension may turn malicious. This is determined by the publisher and the Chrome extension reputation on Chrome Web Store, the amount of time the Chrome extension has been around, and other signals about the Chrome extension. Our algorithms are not perfect, and are subject to change as we discover new ways to detect malicious extensions. We recommend that you always exercise caution when installing a Chrome extension.

UET Tag Helper (by Microsoft Advertising) has earned a fairly good reputation and likely can be trusted.

Risk likelihood analysis details

High This extension was recently updated in the past month. New updates may not be stable or safe.
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