UET Tag Helper (by Microsoft Advertising)

This extension helps to identify issues in Microsoft Advertising UET tags

What is UET Tag Helper (by Microsoft Advertising)?

UET Tag Helper (by Microsoft Advertising) is a Chrome extension that enables you to navigate to any webpage and identify which UET tags are present, whether they function correctly, and if your conversion goals or Dynamic Remarketing lists are set up properly. The extension also provides guidance on how to fix the encountered issues.

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Stats

By: Microsoft Corporation

View on Chrome Web Store

Users: 100,000+

Rating: 4.38 (24)

Version: 0.6.6 (Last updated: 2023-09-21)

Creation date: 2019-11-21

Risk impact: High risk impact

Risk likelihood: Low risk likelihood

Manifest version: 2

Permissions:

activeTab
downloads
tabs
webNavigation
webRequest
http://*/
https://*/

Size: 221.18K

Email: Br*****@microsoft.com

URLs: Website ,Privacy policy

Stats date:

Chrome-Stats Rank

# 2515 ▼ 15

Other rankings

#510 in Developer Tools ▼ 2 #13 in microsoft keyword 88 ▼ 2 #13 in minecrosoft keyword 88 ▼ 2 #131 in ads keyword 84 ▼ 22

Other platforms

Not available on Firefox

UET Tag Helper (by Microsoft Advertising) (v0.6.6)

3.00 (2) 24,413+

Want to check extension ranking and stats more quickly for other Chrome extensions? Install Chrome-Stats extension to view Chrome-Stats data as you browse the Chrome Web Store.

Summary

Analyze keywords

• Navigate to any page of your website and the tag helper will tell you which UET tags are on the page and if they are working correctly. • Find out if your conversion goals or Dynamic Remarketing lists have been set up correctly on your website. • Learn about the issues that are encountered and how to fix them.

By installing this item, you agree to the Microsoft Terms of Service at https://www.microsoft.com/en-us/servicesagreement/, and Privacy Policy at https://go.microsoft.com/fwlink/?LinkId=521839

User reviews

User reviews summary

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Simple tool
Does its job well
Essential for Bing Ads tracking
Helpful for verifying script

Cons

Issues with verifying install
Inconsistent performance
Not working on some sites after multiple tries

Most mentioned

UET tag
Reinstall did not fix issues
Helps with Bing Ads conversion tracking

Recent reviews

Sometimes it's working fine. Sometimes I can see the event getting logged and the number increase only for it to get removed in less than a second, which makes it hard to verify.

Ghassan Barghouti, 2023-08-21

Works for testing, but when prompted to "verify install" via the ADS UI it does "confirms" the tag. This should be instant. After verifying the install AND triggering a conversion the system should report back to the ADS UI that the tag is VERIFIED. That's at least 50% of the whole point of having this...

Christian Zagarskas, 2022-07-29

Simple tool that does its job pretty well!

Iresh Dilan, 2021-12-22

View all user reviews

Safety

Risk impact

UET Tag Helper (by Microsoft Advertising) is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install UET Tag Helper (by Microsoft Advertising) if you trust the publisher.