UET Tag Helper (by Microsoft Advertising)

This extension helps to identify issues in Microsoft Advertising UET tags

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UET Tag Helper: Improve Your Microsoft Advertising

UET Tag Helper (by Microsoft Advertising) is a Chrome extension that enables you to navigate to any webpage and identify which UET tags are present, whether they function correctly, and if your conversion goals or Dynamic Remarketing lists are set up properly. The extension also provides guidance on how to fix the encountered issues.

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Extension stats

By: Microsoft Corporation

Users: 100,000+

Rating: 4.40

(25)

Version: 0.6.7 (Last updated: 2024-12-16)

Creation date: 2019-11-21

Permissions:

activeTab
downloads
tabs
webNavigation
webRequest
http://*/
https://*/

Size: 226.30K

Email: Br*****@microsoft.com

URLs: Privacy policy

Full description: See detailed description

Ranking

# 2,335 ▲ 78

Other rankings

#587 in Developer Tools ▼ 1 #16 in microsoft keyword 96 ▲ 1 #97 in ads keyword 79 ▲ 3

Other platforms

Not available on Android

Not available on Firefox

UET Tag Helper (by Microsoft Advertising) (v0.6.7)

25,053+ 4.00

(4)

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Simple tool that does its job pretty well
Essential tool for Bing Ads conversion tracking
Helpful for proving the script is firing correctly
Shows if the script is loaded correctly

Cons

Inconsistent performance and reliability
Verification process is slow and sometimes fails
Not working for some users after installation

Most mentioned

Inconsistent performance
Verification issues
Basic functionality like showing if the script is loaded correctly

User reviews

Sometimes it's working fine. Sometimes I can see the event getting logged and the number increase only for it to get removed in less than a second, which makes it hard to verify.

Ghassan Barghouti, 2023-08-21

Works for testing, but when prompted to "verify install" via the ADS UI it does "confirms" the tag. This should be instant. After verifying the install AND triggering a conversion the system should report back to the ADS UI that the tag is VERIFIED. That's at least 50% of the whole point of having this...

Christian Zagarskas, 2022-07-29

Simple tool that does its job pretty well!

Iresh Dilan, 2021-12-22

View all user reviews

Extension safety

Risk impact

UET Tag Helper (by Microsoft Advertising) requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk impact analysis details

Critical Grants access to browser tabs, which can be used to track user browsing habits and history, presenting a privacy concern.
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Risk likelihood

We don't have sufficient data to confidently determine the risk likelihood of UET Tag Helper (by Microsoft Advertising). Use it at your own risk.

Risk likelihood analysis details

High This extension has low user count. Unpopular extensions may not be stable or safe.
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Low **** ********* *** ***** **** **** * ****** **** ***** ********** *** **** ****** ** ** ****** *** *****
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