Google Ads "Add as Keyword" Match Type Helper

Google defaults your new keyword to Broad match when you add matched terms as keywords.

You can get the match type selector back.

Follow these 4 steps:

→ Install our Match Type Helper Chrome extension. → Review matched search terms in Google Ads. → Choose your desired match type: exact, phrase, or broad. → Bulk change match types for all matched terms before adding.

Details: Previously, Google Ads let you choose whether a new keyword should be "Exact," "Phrase," or "Broad" match directly when adding it from the matched search terms. Now, Google automatically sets new keywords as "Broad" match, and if you want "Exact" or "Phrase" match, you have to add extra symbols manually each time, which can be time-consuming and error-prone.