GTM dataLayer Sifter

GTM dataLayer Sifter

A plugin to find the dot notation from an event's element to another element on the page.

  • GTM dataLayer Sifter
  • GTM dataLayer Sifter
  • GTM dataLayer Sifter
  • GTM dataLayer Sifter
What is GTM dataLayer Sifter?
GTM dataLayer Sifter is a Chrome extension that allows you to quickly and comprehensively find and retrieve DOM elements and their values within the Data Layer. With this extension, you can easily search for a particular event and select another element on the page to find its path in dot notation, enabling you to extract valuable data for use in Google Tag Manager. Save time and effort with this powerful tool for data analysis and tracking.
This extension was removed from Chrome Web Store on 2021-04-20
Users: 3,186+
Rating: 4.63 (8)
Version: 0.3 (Last updated: 2019-08-19)
Risk impact: High risk impact
Risk likelihood: High risk likelihood
Manifest version: 2
  • tabs
  • http://*/*
  • https://*/*
Size: 59.71K
Price: Free
URLs: Website
Stats date:

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Not available on Firefox
Not available on Edge
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Find DOM elements and their values within the Data Layer fast. GTM dataLayer Sifter can be used to search a particular event in the Data Layer for a DOM element to be used in Google Tag Manager.


  3. TO-DO


Every Analyst’s dream is to be able to find the data they’d like to track easily and comprehensively. With access to Google Tag Manager’s dataLayer and dot notation, you can pull out any value you’d like and send those values into Google Analytics or any other tracking system. The difficulty comes is finding those values within the massive amounts of data that exist inside the dataLayer. Say you have a form and you’d like to get the value of a dropdown within it whenever one is submitted. That information exists within the dataLayer as a selected value, but you’d need to sift through the element to find it, write down its path, and push it over to Google Tag Manager as a custom variable. This is time consuming and annoying.

This plugin offers a solution. Introducing: GTM dataLayer Sifter. Let this plugin do the work for you, while you reap the data benefits. Just select your click or form submit event in the GTM dataLayer sifter console, and select another element on the page with your chrome element selector, and the plugin will return both the path to the value in dot notation and the path to the innerText in case the value is funky (and you know those values be Funky sometimes). The path will be given to you in dot notation, so just create a new GTM Data Layer Variable and copy-and-paste the selected path into the Data Layer Variable name. And voila! You’ve got yourself some dynamic data to do with what you will. Think of it as a treasure map to your data!

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User reviews
Fairly useful, but returns quite lengthy DOM element strings when an alternative shorter version is available in the dom. For example, for one element it gave me gtm.element.childNodes.3.childNodes.1.childNodes.3.childNodes.1.childNodes.1 When this alternative was available in the same datalayer and gave the same result gtm.element.parentNode.1
by Pete Blakemore, 2018-11-05

Great extension but had a little trouble with the instructions and kept missing a step. But Dan over at grueandbleen was quick to help. thanks again highly recommend this if you use GTM or any tag management system.
by Kevin Chamberlin, 2017-07-12

Awesome tool! dataLayer sifter makes it so easy to dynamically capture data that otherwise would be impossible (or very difficult) for analysts like me who do not use JS on a day to day basis. Definitely a life saver!
by Casey Pearson Casey Pearson, 2017-04-24
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Risk impact

GTM dataLayer Sifter is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install GTM dataLayer Sifter if you trust the publisher.

Risk likelihood

GTM dataLayer Sifter may not be trust-worthy. Avoid installing if possible unless you really trust this publisher.

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