Adform Site Tracking Helper

Adform Site Tracking Helper

This extension let's you help to test your current site tracking implementation.

Adform Site Tracking Helper promo image
What is Adform Site Tracking Helper?

Adform Site Tracking Helper is a Chrome extension designed specifically for Adform’s customers. It allows them to conveniently test and verify their Adform Site Tracking implementation. It not only identifies all tracking points on a webpage but also supports first-party IDs or extended IDs. It enables users to understand the user journey, collect interest signals for re-targeting, add first-party data to DMP audiences, and analyze visitor sources.

Stats date:
By: Adform
Users: 1,292 ▲ 57
Rating: 4.86 (7)
Version: 1.0 (Last updated: 2023-04-18)
Creation date: 2023-04-05
Manifest version: 3
  • activeTab
  • webRequest
Host permissions:
  • http://*/*
  • https://*/*
Size: 328.70K
Email: Click to see
URLs: Website
Risk impact: High risk impact
Risk likelihood: Very low risk likelihood

Other platforms

Not available on Firefox
Not available on Edge

This extension offers a convenient way for Adform’s customers to test their Adform Site Tracking implementation and verify if their tracking points are setup correctly. The helper identities all the tracking points on a given webpage, now including first party IDs or extended IDs.

About Adform Site Tracking Adform’s customers can use Adform Site Tracking to collect a wide range of pre-defined variables as well as numerous custom variables, following the highest security and privacy standards to protect the data that they gather.

  • Understand where in the user journey visitors are and then take action to secure them as customers/clients.
  • Analyze where the website visitors are coming from.
  • Collect interest and intent signals from for re-targeting.
  • Add first-party data to DMP audiences to build effective first-party audiences and run analysis.

About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

User reviews
Really helpful to track.
by Ugurhan Atma Ugurhan Atma, 2023-10-26

Generally a very helpful tool. However, I found the previous tool, Adform STT TTE, somewhat better. Here you could still read out the tracking point ID. It is difficult to copy the name of the tracking point. It would also be very helpful if you could find out whether the pixel is also fired or whether it is only present in the source code and possibly does not take effect at all.
by BPinky90 BPinky90, 2023-05-25

Simply quite helpful!
by Orçun Orçun, 2023-05-23
View all user reviews
Risk impact

Adform Site Tracking Helper is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install Adform Site Tracking Helper if you trust the publisher.

Risk likelihood

Adform Site Tracking Helper has earned a good reputation and can be trusted.

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