IBA Opt-out (by Google)

Opt out of Google's interest-based ads as you browse the web with Chrome.

What is IBA Opt-out (by Google)?

IBA Opt-out (by Google) is a popular Chrome extension by chrome.google.com. This extension has 544,894 weekly active users, an average user rating of 3.24, and is most similar to Google Analytics Opt-out Add-on (by Google) and Protect My Choices. The latest version, 1.5, was updated 10 years ago.

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Stats

Stats date:

By: http://chrome.google.com

View on Chrome Web Store

Users: 544,894 ▼ -9,731

Rating: 3.24 (1,582)

Version: 1.5 (Last updated: 2013-08-12)

Creation date: 2013-08-12

Manifest version: 2

Permissions:

http://doubleclick.net/
cookies

Size: 12.38K

Risk impact: Low risk impact

Risk likelihood: Very low risk likelihood

Other platforms

Not available on Firefox

Not available on Edge

ChromeStats Rank

# 698 ▲ 20

Other rankings

#885 in Social & Communication ▲ 4 #6 in interest keyword #50 in google keyword #144 in effect keyword ▼ 5 #273 in ads keyword ▼ 4

Summary

This extension opts you out of the DoubleClick advertising cookie, which Google uses to show you interest-based ads on partnering websites.

- Stops interest-based ads on some of the websites that partner with Google 
- One-time install on Chrome
- Opt out remains in effect, even after you clear your browser’s cookies

For developers
IBA Opt out extension by Google is available as open source at

http://code.google.com/p/google-opt-out-plugin/


Terms of Service
By using IBA Opt out, you agree to the Terms of Service at

https://chrome.google.com/extensions/intl/en/gallery_tos.html

Product summarizer

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User reviews

User reviews summary

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Blocks targeted ads from Google's ad company
Useful for those who want to prevent personalized ads
Works as described
Helpful for those who don't want to be tracked by Google

Cons

Does not block all ads
Confusing for some users who expect it to block all ads
Unreliable for some users who experience slow loading or site failures
Does not work for ads served by other ad networks

Most mentioned

Does not block all ads
Blocks targeted ads from Google's ad company
Useful for those who want to prevent personalized ads
Works as described
Confusing for some users who expect it to block all ads
Unreliable for some users who experience slow loading or site failures
Does not work for ads served by other ad networks
Should be an option in Chrome settings
People should read the documentation before installing
Good for those who block ads but want to be tracked

View all user reviews

Safety

Risk impact

IBA Opt-out (by Google) requires very minimum permissions and is relatively safe to use.

Risk impact measures the level of extra permissions an extension has access to. A low risk impact extension cannot do much harms, whereas a high risk impact extension can do a lot of damage like stealing your password, bypass your security settings, and access your personal data. High risk impact extensions are not necessarily malicious. However, if they do turn malicious, they can be very harmful.

Risk likelihood

IBA Opt-out (by Google) has earned a good reputation and can be trusted.

Risk likelihood measures the probability that a Chrome extension may turn malicious. This is determined by the publisher and the Chrome extension reputation on Chrome Web Store, the amount of time the Chrome extension has been around, and other signals about the Chrome extension. Our algorithms are not perfect, and are subject to change as we discover new ways to detect malicious extensions. We recommend that you always exercise caution when installing a Chrome extension, especially ones with higher risk impact and/or higher risk likelihood.

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