IBA Opt-out (by Google)

Opt out of Google's interest-based ads as you browse the web with Chrome.

What is IBA Opt-out (by Google)?

The 'IBA Opt-out (by Google)' Chrome Extension allows you to opt out of the DoubleClick advertising cookie. This cookie is used by Google to show interest-based advertisements on its partnering websites. Once installed, this opt-out extension will prevent interest-based ads on certain partnered websites. A distinguishing feature of this extension is its ability to remain effective even when the browser's cookies have been cleared. This extension is part of Google's commitment to providing users with more control and understanding over their online ad experiences.

Download

Stats

By: https://chrome.google.com

View on Chrome Web Store

Users: 500,000+

Rating: 3.24 (1,579)

Version: 1.5 (Last updated: 2013-08-12)

Creation date: 2013-08-12

Risk impact: Moderate risk impact

Risk likelihood: Very low risk likelihood

Manifest version: 2

Permissions:

http://doubleclick.net/
cookies

Size: 12.38K

Stats date:

Chrome-Stats Rank

# 783 ▼ 29

Other rankings

#1296 in Social Networking ▲ 6 #12 in interest keyword 2 ▲ 1 #169 in google keyword 88 ▲ 67 #280 in ads keyword 84 ▲

Other platforms

Not available on Firefox

Not available on Edge

Want to check extension ranking and stats more quickly for other Chrome extensions? Install Chrome-Stats extension to view Chrome-Stats data as you browse the Chrome Web Store.

Summary

Analyze keywords

This extension opts you out of the DoubleClick advertising cookie, which Google uses to show you interest-based ads on partnering websites.

Stops interest-based ads on some of the websites that partner with Google
One-time install on Chrome
Opt out remains in effect, even after you clear your browser’s cookies

For developers IBA Opt out extension by Google is available as open source at http://code.google.com/p/google-opt-out-plugin/

Terms of Service By using IBA Opt out, you agree to the Terms of Service at https://chrome.google.com/extensions/intl/en/gallery_tos.html

User reviews

User reviews summary

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Helps prevent tracking of browsing history
Changes targeted ads to randomized ones
Could potentially be useful for those who block ads but still want to be tracked

Cons

Does not eliminate ads, but changes their nature
Does not work with certain browsers or modes such as private & secure
Some users find the extension useless and even deceiving in its function

Most mentioned

Confusion about the actual purpose of the extension
Does not stop ads but changes their nature
Recommendation to read the documentation properly to understand the functionality

Recent reviews

Отключение персонализации рекламы не блокирует ее показ При использовании этого плагина количество объявлений, которые вы видите на веб-сайтах, никак не изменится. Плагин отключает только персонализацию рекламы. Это значит, что она будет менее релевантна для вас.

A Google user, 2018-11-20

Does exactly what it says it does. For those who didn't read the description: - Stops interest-based ads on some of the websites that partner with Google THAT'S IT. They do this with an extension so that it stays even after you clear cookies.

A Google user, 2018-07-28

A Google user, 2018-11-20

View all user reviews

Safety

Risk impact

IBA Opt-out (by Google) may not be safe to use and it requires some risky permissions. Exercise caution when installing this extension. Review carefully before installing.