IBA Opt-out (by Google)

Opt out of Google's interest-based ads as you browse the web with Chrome.

What is IBA Opt-out (by Google)?

The 'IBA Opt-out (by Google)' Chrome Extension allows you to opt out of the DoubleClick advertising cookie. This cookie is used by Google to show interest-based advertisements on its partnering websites. Once installed, this opt-out extension will prevent interest-based ads on certain partnered websites. A distinguishing feature of this extension is its ability to remain effective even when the browser's cookies have been cleared. This extension is part of Google's commitment to providing users with more control and understanding over their online ad experiences.

Download

Extension stats

By: https://chrome.google.com

View on Chrome Web Store

Users: 500,000+

Rating: 3.24 (1,576)

Version: 1.5 (Last updated: 2013-08-12)

Creation date: 2013-08-12

Risk impact: Moderate risk impact

Risk likelihood: Very low risk likelihood

Manifest version: 2

Permissions:

http://doubleclick.net/
cookies

Size: 12.38K

Email: ib*****@google.com

URLs: Website

Ranking

# 923 ▼ 5

Other rankings

#1419 in Social Networking ▼ 1 #22 in interest keyword 2 ▼ 1 #52 in google keyword 93 ▲ 25

Other platforms

Not available on Firefox

Not available on Edge

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Extension summary

Analyze keywords

This extension opts you out of the DoubleClick advertising cookie, which Google uses to show you interest-based ads on partnering websites.

Stops interest-based ads on some of the websites that partner with Google
One-time install on Chrome
Opt out remains in effect, even after you clear your browser’s cookies

For developers IBA Opt out extension by Google is available as open source at http://code.google.com/p/google-opt-out-plugin/

Terms of Service By using IBA Opt out, you agree to the Terms of Service at https://chrome.google.com/extensions/intl/en/gallery_tos.html

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Helps users who want to limit tracking but still receive ads.
Useful for those who are not very tech-savvy.
Some users report that it worked as intended.

Cons

Does not block ads, only changes the type of ads shown.
Many users report receiving unwanted ads despite using the extension.
Confusion about the extension's actual functionality, leading to negative feedback.

Most mentioned

This extension does not block ads but prevents targeted ads.
Users express frustration over receiving unwanted or irrelevant ads.
Many reviews emphasize the importance of reading the extension's documentation.

Recent reviews

Rather than comment on the poor effort made by google and others .Ask why they make such a poor effort. I suggest the answer would be money and belligerence.I thoink it reasonable to say Google has no sense of moral justice.They act to increase income and try to stretch what the law/regulation demands .Write to google and send a copy to all who matters e.g. local members of Government, senior members of government,holders of specific portfolios and those who have a role in the media. It works it realyl works