Google Analytics Opt-out Add-on (by Google)

Tells the Google Analytics JavaScript not to send information to Google Analytics.

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The Google Analytics Opt-out Add-on by Google is a browser extension designed to empower users by blocking the Google Analytics JavaScript from sending information to Google Analytics. This extension supports ga.js, analytics.js, and dc.js tracking scripts, providing visitors with an easy way to prevent their data from being collected and analyzed.

Installation is straightforward; simply download and add the extension to your web browser. Keep in mind that browser or OS updates may impact its functionality. The add-on aligns with the Chrome Web Store Terms of Service and Google's own terms for the opt-out tool, ensuring a secure and transparent user experience. Ideal for users seeking enhanced privacy and control over their web browsing data.

Privacy & Security Productivity

By:: ga-extension-publishers
Users:: 1,000,000+
Rating:: 4.02

(1,478)
Version:: 5 Last updated: 2024-05-08
Creation date:: 2019-04-30
Risk:: Low risk impact Very low risk likelihood
Size:: 187.39K
Email:: ga*****@google.com
URLs:: Privacy policy
Full description:: See detailed description ⏷
Source:: Chrome Web Store
Updated:: a day ago

Ranking

# 291 ▲ 2

Other rankings

#1466 in Tools ▼ 6

#2 in analytics keyword 62

#8 in web analytics keyword 49

#16 in google keyword 94

#22 in browser extension keyword 79 ▲ 4

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User reviews

The Google Analytics Opt-out Add-on helps users block Google Analytics tracking, appreciated particularly by developers and privacy-conscious users. However, many find it confusing due to the lack of clear on/off status and question why opting out requires a separate extension. Effectiveness concerns persist as some users still see data sent to Google Analytics. Privacy doubts about the add-on itself and occasional website compatibility issues also appear frequently.

Pros

Effectively blocks Google Analytics tracking when enabled, helping users maintain privacy.
Useful for web developers to prevent their own traffic from skewing analytics data.
Generally easy to install and use for users familiar with browser extensions.

Cons

No visible indication when the extension is working or active, causing confusion.
Requires manual installation to opt out, which some users find counterintuitive and suspicious.
Does not fully prevent all Google Analytics data collection in some cases, raising doubts about effectiveness.
Privacy concerns about whether the extension collects user data itself.
Compatibility issues with some websites and conflicts with other software reported.

Recent reviews

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Extension safety

Risk impact

Google Analytics Opt-out Add-on (by Google) requires very minimum permissions.

Risk impact analysis details

High Injects scripts into web pages, which may alter or extract site contents, resulting in a substantial risk.

Risk likelihood

Google Analytics Opt-out Add-on (by Google) has earned a good reputation and can be trusted.

Risk likelihood analysis details

Low This extension was updated more than 6 months ago. Older versions are more likely to be stable and safe.
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