Protect My Choices

Helps preserve your options for interest-based ads from companies in the AdChoices self-regulatory program.
What is Protect My Choices?
"Protect My Choices" is a Chrome extension that allows users to opt out of interest-based advertising from companies in the AdChoices program. It ensures your preferences are protected by preventing accidental deletion of cookies that store your opt-out choices. After installation, you may still see ads, but they won't be tailored based on your interests. The extension continuously updates to include new opt-outs as companies join the program, but preferences must be set separately for different browsers or devices.

Extension stats

Users: 60,000+
Rating: 3.50 (293)
Version: 2.0.1 (Last updated: 2024-09-18)
Creation date: 2019-09-16
Risk impact: Very high risk impact
Risk likelihood: Moderate risk likelihood
Manifest version: 3
Permissions:
  • cookies
Host permissions:
  • *://optout.aboutads.info/
  • https://*.1up.com/*
  • http://*.1up.com/*
  • https://*.33across.com/*
  • http://*.33across.com/*
  • https://*.abmr.net/*
  • http://*.abmr.net/*
  • https://*.action.mathtag.com/*
  • http://*.action.mathtag.com/*
  • https://*.acuityplatform.com/*
  • See more
Size: 49.24K

Other platforms

Protect My Choices (v1.2.6)
4.26 (106) 1,660+
Not available on Edge
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Extension summary

Analyze keywords

Protect My Choices 2.0.1 (beta) is an extension for users seeking to opt out of interest-based advertising, and to help ensure that their opt-out choices are protected. In one step, it opts your browser out of interest-based advertising performed by companies participating in the industry self-regulatory program for online advertising, and protects those opt out choices by helping to prevent the accidental deletion of cookies that store your choices.

Some things you should know:

  • Protect My Choices applies to interest-based advertising by participating companies. Once you install this extension, you will still receive online advertising from participating companies, and the Web sites you visit may still collect information for other purposes.

  • As more companies join the industry self-regulatory program, their opt-outs will be added to Protect My Choices. As with all Chrome extensions, you’ll be asked to allow Chrome to update the extension to add new opt-outs. If you do not update the extension, it will be disabled until you update it. You can confirm that your opt-outs have been set at http://www.aboutads.info/choices/. You can always check the status of your extensions by clicking Extensions in the Window menu.

  • This extension and your opt-out choices apply only in this browser, so you should separately set your preferences for other browsers or computers you may use.

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
  • Some users found the extension helpful despite common complaints.
  • It aims to provide a way to opt out of interest-based ads.
  • A few positive reviews mention it working well.
Cons
  • Does not work as advertised or at all in many cases.
  • Unclear user interface and confusing wording.
  • Many users experience issues with opting out of ads.
  • Frequent errors when submitting opt-out requests.
  • Users often have to re-check opt-out settings manually.
Most mentioned
  • Doesn't work.
  • Confusing user interface.
  • Opt-out requests are frequently unsuccessful.
  • Comparison to other extensions like Ghostery and uBlock Origin.
  • Frustration with Google's ad settings.
Recent reviews
Tool do not work anymore. Very unclear how opting out is done, and when you do opt out and press submit. You meet an error message from their server.
by zabbe, 2024-09-14

UI is super sketchy. Dumb wording making it impossible to know if you are agreeing to ads or preventing them.
by Alex H, 2024-09-13

It doesn't work. It doesn't do anything at all.
by Landon Cucchi, 2024-05-06
View all user reviews

Extension safety

Risk impact

Protect My Choices requires a lot of sensitive permissions. Exercise caution before installing.

Risk likelihood

Protect My Choices is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this extension.

Upgrade to see risk analysis details

Promo images

Protect My Choices small promo image
Small promo image

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