Protect My Choices

Name: Protect My Choices
Rating: 3.5017064846416384 (293 reviews)
Author: http://aboutads.info/

Helps preserve your options for interest-based ads from companies in the AdChoices self-regulatory program.

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Protect My Choices 2.0.2 (beta) is a Chrome extension designed to help users opt out of interest-based advertising from companies participating in the AdChoices self-regulatory program. It enables users to set their preferences in a single step and protects these opt-out choices by preventing accidental deletion of the cookies that store them. While advertising may still occur, your personalization preferences will be respected by participating companies. This tool requires periodic updates to accommodate new participating companies and only applies to the browser where it is installed, requiring separate settings on other browsers or devices. Protect your online privacy easily and maintain control over the ads you see with Protect My Choices.

Extension Privacy & Security Productivity

By:

http://aboutads.info/

Users:

60,000

Rating:

3.50

(293)

Version:

2.0.2 Last updated: 2025-06-06

Creation date:

2019-09-16

Risk:

Permissions:

Host permissions:

*://optout.aboutads.info/
https://*.1up.com/*
http://*.1up.com/*
https://*.33across.com/*
http://*.33across.com/*
https://*.abmr.net/*
http://*.abmr.net/*
https://*.action.mathtag.com/*
http://*.action.mathtag.com/*
https://*.acuityplatform.com/*

Size:

48.22KB

Email:

DA*****@aboutads.info

URLs:

Website ,Privacy policy

Full description:

Source:

Chrome Web Store

Updated:

a day ago

Ranking

# 2,957 ▲ 128

Other rankings

#9870 in Workflow & Planning ▲ 10

#1 in protect keyword 47

#20 in interest keyword 3

#55 in program keyword 12 ▲ 1

#169 in company keyword 11 ▼ 4

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Other platforms

Protect My Choices (v1.2.6)

1,476 4.28

(109)

User reviews

Users appreciate that Protect My Choices helps preserve their ad opt-out preferences after clearing cookies and supports regulatory compliance. However, multiple reviews highlight that it fails to effectively block ads or trackers, and many advertisers do not honor opt-out requests. The interface is often confusing, and submission errors occur frequently, leading to frustration. Overall, while it can maintain opt-out settings, it does not prevent targeted ads or improve ad experiences meaningfully.

Pros

Helps to maintain targeted advertising opt-out preferences even after clearing cookies.
Complies with US and EU regulations related to advertising choices.
Simple to use for those who want to manage opt-out choices rather than block ads.
Supports user choice and respects free will in receiving advertisements.

Cons

Does not effectively block ads or trackers; many users report no noticeable reduction in targeted ads.
Opt-out requests fail for a significant number of participating companies; many advertisers do not honor opt-out preferences.
User interface is unclear and confusing, making it difficult to understand what is being agreed to or opted out of.
Users report issues with errors when submitting opt-out choices and general instability.
In some cases, the extension can default to allowing ads or even reinstate ad preferences without user consent.

Recent reviews

good app

Se*****, 2024-11-30

Tool do not work anymore. Very unclear how opting out is done, and when you do opt out and press submit. You meet an error message from their server.

za*****, 2024-09-14

UI is super sketchy. Dumb wording making it impossible to know if you are agreeing to ads or preventing them.

Al*****, 2024-09-13

View all user reviews ›

Extension safety

Risk impact

Risk impact measures the level of extra permissions an extension has access to. A low risk impact extension cannot do much harms, whereas a high risk impact extension can do a lot of damage like stealing your password, bypassing your security settings, and accessing your personal data. High risk impact extensions are not necessarily malicious. However, if they do turn malicious, they can be very harmful.

Protect My Choices requires a lot of sensitive permissions. Exercise caution before installing.

Risk impact analysis details

Critical Request access to the following domains: {{requestedDomains}}

Risk likelihood

Risk likelihood measures the probability that a Chrome extension may turn malicious. This is determined by the publisher and the Chrome extension reputation on Chrome Web Store, the amount of time the Chrome extension has been around, and other signals about the Chrome extension. Our algorithms are not perfect, and are subject to change as we discover new ways to detect malicious extensions. We recommend that you always exercise caution when installing a Chrome extension.

Protect My Choices is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this extension.

Risk likelihood analysis details

High This extension was recently updated in the past month. New updates may not be stable or safe.
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Low **** ********* *** ***** **** **** * ****** **** ***** ********** *** **** ****** ** ** ****** *** *****
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