Protect My Choices
Helps preserve your opt-out choices for interest-based ads from companies participating in the DAA Self-Regulatory Program.
What is Protect My Choices?
Stats
Chrome-Stats Rank
Summary
Protect My Choices is an extension for users seeking to opt out of interest-based advertising, and to help ensure that their opt-out choices are protected. In one step, it opts your browser out of interest-based advertising performed by companies participating in the industry self-regulatory program for online advertising, and protects those opt out choices by helping to prevent the accidental deletion of cookies that store your choices.
Some things you should know:
Protect My Choices applies to interest-based advertising by participating companies. Once you install this extension, you will still receive online advertising from participating companies, and the Web sites you visit may still collect information for other purposes.
As more companies join the industry self-regulatory program, their opt-outs will be added to Protect My Choices. As with all Chrome extensions, you’ll be asked to allow Chrome to update the extension to add new opt-outs. If you do not update the extension, it will be disabled until you update it. You can confirm that your opt-outs have been set at http://www.aboutads.info/choices/. You can always check the status of your extensions by clicking Extensions in the Window menu.
This extension and your opt-out choices apply only in this browser, so you should separately set your preferences for other browsers or computers you may use.
User reviews
User reviews summary
Pros
- Ghostery is effective in blocking ads and trackers
- Clear visibility of what is being blocked in Ghostery
- Option to edit settings per site in Ghostery
Cons
- Protect My Choices does not appear to block or protect as intended
- Users report that Protect My Choices does not prevent targeted ads
- Difficulty in uninstalling or understanding the function of Protect My Choices
Most mentioned
- Ghostery blocks ads and trackers effectively
- Protect My Choices doesn't work as advertised
- Concerns about the data collection and usage by Protect My Choices
- Confusion about the settings and site access permissions in Protect My Choices
- Lack of effectiveness in maintaining opt-out choices for targeted advertising
Recent reviews
Safety
Risk impact
Protect My Choices is very risky to use and it requires a lot of sensitive permissions. Avoid installing this extension unless you absolutely trust this publisher.
Risk likelihood
Protect My Choices has earned a fairly good reputation and likely can be trusted.
Screenshots
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