UTM.io - Google Analytics URL Builder

Name: UTM.io - Google Analytics URL Builder
Rating: 4.514285714285714 (35 reviews)
Author: https://utm.io

Quickly create UTMs to track your content across the web

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UTM.io is a powerful Chrome extension designed to streamline the creation of UTM tracking URLs for Google Analytics and other analytics platforms like Mixpanel, Kissmetrics, and Amplitude. It eliminates the hassle of manual link tagging by allowing users to quickly generate tracking URLs without the need to sign up or sign in.

Key features include bulk link creation, custom branded domain link shortening, saved templates for consistent campaign tagging, team-wide sync of templates, and auto-filled URL fields for speed and consistency. The extension offers integrations with cloud storage for logging, direct social sharing to Facebook and Twitter, and built-in Bit.ly URL shortening. By using UTM.io, marketers can efficiently track online campaign performance across multiple analytics tools all within their browser, improving productivity and accuracy in digital marketing efforts.

Marketing Productivity Developer Tools

By:

Users:

Rating:

Version:

2025.4.25073 Last updated: 2025-04-19

Creation date:

2020-04-10

Risk:

Permissions:

activeTab
storage
scripting
tabs

Host permissions:

http://app.utm.io/*
https://app.utm.io/*

Size:

2.23M

Email:

da*****@utm.io

URLs:

Website ,Privacy policy

Full description:

See detailed description ⏷

Source:

Chrome Web Store

Updated:

21 hours ago

Ranking

# 7,809 ▼ 68

Other rankings

#296 in Tools ▼ 1

#76 in analytics keyword 62 ▼ 1

#217 in url shortener keyword 45 ▼ 2

#258 in sign keyword 24 ▲ 9

#260 in build keyword 8 ▲ 6

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User reviews

Users appreciate UTM.io for its time-saving capabilities, ease of use, and helpful preset and memory features that streamline URL tagging. Many find it indispensable for managing large volumes of tracking links. However, some common issues include missing social share buttons, occasional input unresponsiveness, and problems with the settings page. Users also request enhancements like more flexible parameter ordering, custom parameter addition, and contextual presets based on domains to improve usability further.

Pros

Saves a significant amount of time when creating UTM-tagged URLs, especially for users who generate many links daily.
Easy to use with an intuitive interface and customizable presets that help maintain consistency across projects and teams.
Remembers previously used fields and campaign names, enhancing productivity and ease of repeated use.
Helps standardize UTM tagging effectively, supporting better analytics and campaign tracking.
Lightweight and reliable for the most part, making it a valuable daily tool for marketers and analysts.

Cons

Social share buttons for Facebook and Twitter are either missing or not visible, limiting sharing functionality.
Settings page has some functional issues, causing trouble for users trying to configure the extension.
Occasionally the extension becomes unresponsive to mouse clicks or input fields, making it difficult to correct errors or input data smoothly.
Lack of some features such as the ability to reorder UTM parameters, add custom parameters like utm_month, or toggle off unused fields (term and content).
Desire for domain/subdomain-based presets context to reduce manual configuration when switching sites.

Recent reviews

Love it. It makes easy to have standard UTM tags around all your projects and teams. Easy to use and with custom templates. If you are running traffic to your own website, this is the perfect piece of software

Josecar Peniet, 2022-03-09

Its good and saves time. The social share buttons Facebook and Twitter are not visible, missing ;(

Brent Morcombe, 2021-07-06

The new tool is cool but not working efficiently sadly.

Maxime Philippon, 2018-04-24

View all user reviews ›

Extension safety

Risk impact

UTM.io - Google Analytics URL Builder requires a few sensitive permissions. Exercise caution before installing.

Risk impact analysis details

Critical Grants access to browser tabs, which can be used to track user browsing habits and history, presenting a privacy concern.
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Risk likelihood

UTM.io - Google Analytics URL Builder has earned a fairly good reputation and likely can be trusted.

Risk likelihood analysis details

High This extension was recently updated in the past month. New updates may not be stable or safe.
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