Express UTM-Builder

No more messy spreadsheets: Create UTM-Links & track your campaigns!
What is Express UTM-Builder?
Express UTM-Builder is a Chrome extension designed to simplify and streamline the process of creating UTM-tagged links. It's intended for marketing teams and content creators who want to improve their efficiency and precision in tracking their content. The extension supports a variety of analytics tools, features a button interface for link creation, and offers a suite of functions including link shortening, bulk creation, and a comprehensive history of all created links. It eliminates the need for difficult-to-manage spreadsheets, while ensuring consistent UTM conventions across the team.

Extension stats

Users: 1,000+
Rating: 4.76 (17)
Version: 0.8.11 (Last updated: 2023-06-13)
Creation date: 2020-05-22
Risk impact: Very low risk impact
Risk likelihood: Very low risk likelihood
Manifest version: 3
Permissions:
  • activeTab
  • storage
Size: 14.89M

Other platforms

Not available on Firefox
Not available on Edge
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Extension summary

Quickly and precisely create UTM-tagged links to track your content. Our click-based interface removes typing errors from your UTM process. Perfect for teams of marketers and content creators.

-- Try our demo, with no need to sign up. --

Express UTM-Builder can create links compatible with Google Analytics, as well as Adobe Analytics, Matomo/Piwik, Amplitude, Mixpanel, Kissmetrics or any other analytics tool on the market. Express UTM-Builder ensures speed along with precision when creating trackable links. Make no mistakes when it comes to UTM Tracking. You can also say goodbye to your messy UTM spreadsheet.

Express UTM-Builder Features:

  • Use a button interface to create links
  • Tag the current URL or input a URL of your choice
  • Ensure your UTM convention is followed by the whole team, every time
  • 0 training time for new team members
  • Define and share a convention across the whole team
  • Define complex rules and taxonomy to match your business
  • Collect more than the standard UTMs (utm_source, utm_medium, etc.)
  • Bit.ly integration
See more

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
  • Saves a lot of time
  • Easy to use and learn
  • Standardizes UTM parameters for teams
  • Great customization options
  • Excellent for UTM tracking
Cons
  • Login issues reported by users
  • Some users feel it has too many features
Most mentioned
  • Time-saving tool
  • Essential for marketing teams
  • Customization options
Recent reviews
Wonderful for standardising urls, essential for marketing teams.
by John Flanagan, 2020-03-06

Boom goes the dynamite
by Michael O'Toole, 2019-07-29

UTM Builder helped me to save a lot of time! One outstanding benefit for me is that the tool is able to create parameters for different tracking programs (GA & Matomo). I highly appreciated this because the company I work for, has different tracking tools on different websites.
by A Google user, 2019-03-14
View all user reviews

Extension safety

Risk impact

Express UTM-Builder does not require any sensitive permissions.

Risk likelihood

Express UTM-Builder has earned a good reputation and can be trusted.

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Promo images

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