What is Amazon Ad Tag Helper?
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Extension summary
Amazon Ad Tag (AAT) is a tiny piece of code that helps advertisers understand how people interact with their website. Error-free implementation and functioning of AAT set-up is mandatory for advertisers to track conversions and/or create re-marketing audiences. For web-based, off-Amazon signals can then be activated for optimization and re-marketing goals. Amazon Ad Tag Helper is a Chrome extension that helps advertisers verify event and attribute fires and provides real-time feedback on tag implementation.
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Extension safety
Risk impact
Amazon Ad Tag Helper requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.
Risk likelihood
Amazon Ad Tag Helper has earned a fairly good reputation and likely can be trusted.
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