NudgeUp

Is your neck paying the price for your screen time? 📱

Meet NudgeUp — your personal posture coach that watches your back (and your
neck) so you don't have to think about it.

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🦴 WHY YOUR POSTURE MATTERS
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Research shows that tilting your head just 30° forward puts 18–22kg of force
on your cervical spine — that's the weight of a small child sitting on your
neck. Do that for hours every day, and you get text neck: chronic stiffness,
headaches, and long-term spinal damage.

NudgeUp exists to stop that from happening.

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🤖 HOW IT WORKS
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NudgeUp uses a smart dual-engine system:

📡 SENSOR ENGINE (always-on, battery-smart)
Your phone's accelerometer and gyroscope silently track how you're holding
your device. When a bad angle is detected, NudgeUp knows — without draining
your battery.

📸 CAMERA CHECK (on-demand, 2 seconds)
When it's time for your check-in, a gentle notification arrives. Tap it and
the front camera does a quick, private posture scan. You get instant feedback
with your exact neck angle and spinal load — and one of Buddy's cheeky messages
to go with it.

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✨ KEY FEATURES
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🔔 Smart reminders — consistent nudges at YOUR chosen interval (15, 30, 45 or
60 minutes), even when your posture is perfect
📊 Daily posture score — track your improvement over time on your dashboard
🔥 Streak tracking — build daily habits and keep your streak alive
💪 Suggested exercises — personalised neck & shoulder routines
🦹 Meet Buddy — our lovable Slouch Monster mascot who keeps things fun
🔒 Private by default — camera data never stored, never shared, ever
🎭 600+ unique notifications — no two nudges feel the same

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🏆 BUILT FOR REAL LIFE
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Whether you're scrolling in bed, working at a desk, or watching Netflix for
two hours — NudgeUp keeps running silently in the background and makes sure
you don't forget to check in.

No gym required. No complicated setup. Just open the app, complete a quick
onboarding, set your reminder interval, and let NudgeUp do the rest.

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🔬 SCIENCE-BACKED
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NudgeUp's posture engine is built on peer-reviewed research including Hansraj
(2014) on cervical spine loads during mobile device use. The spinal load
estimates shown in your notifications are grounded in real biomechanics —
not guesswork.

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🔐 YOUR PRIVACY
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• Camera is used only during active posture checks — never in the background
• No photos or videos are ever saved or transmitted
• All data is encrypted in transit
• You can delete your account and all data at any time from the app

Don't let the Slouch Monster win. Download NudgeUp and take back your posture.