GA4 Internal Traffic Filter

GA4 Internal Traffic Filter

A data filter lets you include or exclude incoming event data from being processed by Google Analytics. Analytics evaluates data…

What is GA4 Internal Traffic Filter?
GA4 Internal Traffic Filter is a Chrome extension that allows you to filter incoming event data within Google Analytics 4, excluding your team's internal traffic without using IP addresses.
Merlin
Stats
Users: 381 ▼ -2
Rating: 4.00 (7)
Version: 1.1.2 (Last updated: 2023-02-17)
Creation date: 2023-02-16
Risk impact: Moderate risk impact
Risk likelihood: Low risk likelihood
Manifest version: 3
Permissions:
  • declarativeNetRequest
  • declarativeNetRequestFeedback
  • activeTab
Host permissions:
  • *://*/*
Size: 555.01K
Stats date:

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Merlin
Summary

A data filter lets you include or exclude incoming event data from being processed by Google Analytics.

Analytics evaluates data filters from the point of creation forward.

This extension will allow you to be able to filter all your team's internal traffic from your data stream within Google Analytics 4 without having to use IP addresses to filter this data.

User reviews
Useful app, but it doesn't stay active when you restart Chrome, so you have to remember to enable it every time.
by PJ Bergeron PJ Bergeron, 2024-04-10

Muito boa a extensão! Me ajuda muito!
by Camila Leão Camila Leão, 2024-03-02

The plugin overview is terrible as it doesn't explain what the plugin even does. However, it does work - when activated, all GA4 hits will have a traffic_type parameter (tt) value set as "internal". By default, GA4 has a built-in Internal Traffic Filter that is triggered by the above parameter-value pair. The default filter state is "Testing" and my advice is to leave it like that. If you set it to "Active", your internal traffic will not be recorded in GA4, but if the filter is in a "Testing" state, you can create comparisons and reporting filters with the built-in dimension "Test data filter name". If all of this looks confusing, here's a detailed explanation: https://www.linkedin.com/pulse/filtering-internal-traffic-ga4-self-id-without-ip-addresses-basrak
by Bojan Basrak Bojan Basrak, 2023-11-16
View all user reviews
Safety
Risk impact

GA4 Internal Traffic Filter may not be safe to use and it requires some risky permissions. Exercise caution when installing this extension. Review carefully before installing.

Risk likelihood

GA4 Internal Traffic Filter has earned a fairly good reputation and likely can be trusted.

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Screenshots
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