Tick & Tide: Quit & Countdown

New: Tick & Tide on iPad, with your tide, Tidings and calendar side by side. And now on iOS 18 and watchOS 11 too.

Let go of what pulls you under. Look forward to what lifts you up.

Tick & Tide counts the days since you quit (smoking, drinking, vaping, gambling, doomscrolling, anything) and counts down to the things worth waiting for: a trip, a wedding, a birthday. One calm app for time in both directions, and a coach that's always on your side.

LET GO OF A HABIT • A live counter from the day you stopped, with the cigarettes, drinks or bets not had and the money saved • Milestones from your first day to your first year and beyond, each one celebrated on your iPhone and your wrist • Health timelines for quitting smoking and alcohol, from public-health sources • Your why: a note or photo to come back to in hard moments • Craving SOS: one tap starts a calm minute to breathe, with your why right there and, with Apple Intelligence on supported iPhones, ideas to ride it out • A morning pledge and a gentle "How's it going?" whenever you like • Your week: a kind look back each Sunday (Apple Intelligence, supported iPhones) • Slips happen. You keep your history, your longest streak and every day free. Earn freezes at milestones to protect a streak, or turn the tide with a 5-day comeback goal

COUNT UP FROM HAPPY MOMENTS • Together, married, a new home, a new pet: anniversaries and round numbers ("1,000 days together") are celebrated for you

COUNT DOWN TO THE GOOD STUFF • Big, beautiful countdowns with your own photo, repeating every year for birthdays and anniversaries • Quiet nudges at a month, a week and a day, never noisy • A prep checklist with reminders: passport, gift, tickets • Import birthdays from Contacts and events from Calendar • Link a goal to a date: "alcohol-free until the wedding"

YOUR TIDE One number from 0 to 100 for how things are going. Days free, beaten cravings, kept pledges and things to look forward to lift it. A slip is a small dip, never a crash. Watch it come in on your Journey.

MEDALS FOR THE WAY THERE Achievements for your milestones, countdowns and the things you're working on, with a moment when you earn one.

EVERYWHERE YOU LOOK • Apple Watch: your tide, a pledge and a craving a swipe away, and your pinned entries on the Digital Crown. Complications and Smart Stack • Home Screen, Lock Screen and StandBy widgets • Live Activities for your pinned entries, in the last three hours before the moment, on the Lock Screen and in the Dynamic Island • Pin up to three entries to the top of Today, and see your Timeline as a list or a grid • Siri on iPhone and Apple Watch, plus Spotlight and Shortcuts • Quiet hours, and "Pause until tomorrow morning" from any notification • A friend in your corner: share a habit's progress (keep its name private if you like) or a countdown with someone you trust

PRIVATE BY DESIGN No account. No ads. No tracking. No analytics. Your entries stay on your devices and in your own iCloud. I can't see them. Lock the app with Face ID. Apple Health is optional and write-only (Mindful Minutes and State of Mind). Place nudges and Apple Intelligence run on your iPhone.

FREE, GENEROUSLY Unlimited habits, moments and countdowns, money saved, milestones, celebrations and medals, reminders, Craving SOS, freezes, iCloud sync, sharing, the Watch app, widgets, Live Activities and the lock are all free, for good.

TICK & TIDE PLUS One payment, yours forever, shared with your family: • Advanced and craving insights: your toughest times, where cravings hit and how often you beat them • Place nudges: a gentle word when you arrive somewhere tricky, a cheer somewhere good • Custom milestones • Counter styles: a rising tide (over your photo, if you add one), unit bars and circles that sweep with every second • Themes, each with its own scene, and an app icon to match • Extra backup to a file or a folder, and CSV / PDF export

Health information in Tick & Tide is general and not medical advice. If you're struggling, please reach out to a professional or a local support line.

Be kind to yourself. You've got this.