McGaw.io AB Testing Tracking Tool

This extension allows you to calculate the statistical significance & conversion rate of your A/B tests.

What is McGaw.io AB Testing Tracking Tool?

McGaw.io AB Testing Tracking Tool is a user-friendly Chrome extension designed to assist digital marketers in tracking and calculating the statistical significance and conversion rate of A/B tests. The tool features a split-test calculator, ability to compare conversion results, and means to estimate your significance of tests anywhere using any tool. It enhances efficiency by providing accurate A/B test results right in your browser.

Download

Extension stats

By: https://mcgaw.io

View on Chrome Web Store

Users: 599 ▼ -4

Rating: 5.00 (6)

Version: 3.0.0 (Last updated: 2022-08-01)

Creation date: 2018-04-06

Risk impact: Very low risk impact

Risk likelihood: Very low risk likelihood

Manifest version: 3

Permissions:

storage

Size: 1.09M

Email: an*****@mcgaw.io

URLs: Website ,Privacy policy

Ranking

# 38364 ▼ 391

Other rankings

#1630 in Workflow & Planning ▼ 9 #20 in testing keyword 25 ▼ 3 #48 in winner keyword 3 ▲ 2 #231 in tracking keyword 24 ▼ 7 #246 in analytics keyword 64 ▼ 13

Other platforms

Not available on Firefox

Not available on Edge

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Extension summary

Analyze keywords

Our Statistical Significance Calculator features:

Color coded bar to show Statistical Significance
Split test calculator
AB Test Calculator
Direct comparison of conversion results.
Ability to calculate significance of ab tests anywhere and with any tool

You may be asking yourself, what is ab testing? Or even, why do I need to calculate it?

Well, lets makes this easy for you. AB testing is one of the cornerstones to digital marketing, it is when you test two version of your site, email, ppc or other mediums against each other to see which one win. That said, when you run one of these comparative tests, you need to make sure you have a calculate statistical significance.

See this great video to better understand ab testing: https://www.youtube.com/watch?v=QSk4czi3TCs

How do we calculate statistical significance? We use a probability calculator based on statistics which will help us know if one test has enough volume and distribution to have a higher probability of being the correct outcome. If you do not measure the level of significance, you may launch a split test winner to production and find out that the results were not good.

User reviews

It's a great start, but it'd be better if you could add multiple variants

Alex Merrick, 2023-04-11

Having my calculator right there all the time makes it so easy to monitor test results, no matter what tool I'm using for testing.

Nik Friedman TeBockhorst, 2020-04-03

This tool is a blessing! Makes it easy as pie to quickly determine A/B test winners and drive critical CRO decisions. Best of all, it sits right inside your browser so it's always just a click of a button away.