McGaw.io AB Testing Tracking Tool
This extension allows you to calculate the statistical significance & conversion rate of your A/B tests.
What is McGaw.io AB Testing Tracking Tool?
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Summary
Our Statistical Significance Calculator features:
- Color coded bar to show Statistical Significance
- Split test calculator
- AB Test Calculator
- Direct comparison of conversion results.
- Ability to calculate significance of ab tests anywhere and with any tool
You may be asking yourself, what is ab testing? Or even, why do I need to calculate it?
Well, lets makes this easy for you. AB testing is one of the cornerstones to digital marketing, it is when you test two version of your site, email, ppc or other mediums against each other to see which one win. That said, when you run one of these comparative tests, you need to make sure you have a calculate statistical significance.
See this great video to better understand ab testing: https://www.youtube.com/watch?v=QSk4czi3TCs
How do we calculate statistical significance? We use a probability calculator based on statistics which will help us know if one test has enough volume and distribution to have a higher probability of being the correct outcome. If you do not measure the level of significance, you may launch a split test winner to production and find out that the results were not good.
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McGaw.io AB Testing Tracking Tool is safe to use. It does not request any sensitive permissions.
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McGaw.io AB Testing Tracking Tool has earned a good reputation and can be trusted.
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