NitiGrow – Team Inbox & CRM

NitiGrow is a customer chat CRM built for Indian businesses. Manage every customer conversation in a shared team inbox, send marketing broadcasts, automate replies with chatbots and track every lead, all from your phone. NitiGrow connects to your business number through Meta's official WhatsApp Business Platform (Cloud API), so your number stays safe and yours.

Made for shops, restaurants, clinics, coaching institutes, real estate, D2C brands and service businesses that sell to and support customers over chat.

SHARED TEAM INBOX
• Your whole team replies to customers from one business number
• Assign chats to agents, add internal notes and see who handled what
• Quick replies, business hours and auto-replies when you're away
• The 24-hour reply window timer shows when you can reply freely
• Send photos, documents and approved templates
• AI reply suggestions draft a reply for you to edit and send
• Instant notifications for new messages, chats assigned to you and call-back reminders

MARKETING BROADCASTS
• Send approved template campaigns to your whole list, a tag or a segment
• Schedule a broadcast, or split a big list into batches over several days
• Track sent, delivered, read and replied for every campaign in real time
• Opt-outs are respected automatically

CHATBOTS AND AUTOMATION
• Build chatbots with buttons and menus, no coding needed
• Start from ready-made bots: welcome greeting, FAQ auto-reply, appointment booking, lead qualifier, or thank-you and feedback
• Describe the bot you want and let AI build the first version
• Send interactive forms and see every response
• Bots tag customers and hand the chat to a human whenever needed

LEAD MANAGEMENT, CONTACTS AND TASKS
• Visual lead pipeline: move leads from new to won
• Contacts with tags and segments, imported or captured from chats
• Tasks and call-back reminders, with a notification when they are due

CATALOG, ORDERS AND CLICK-TO-CHAT ADS
• Manage your products and catalog from the app
• Keep track of orders from your customers
• Turn Meta ad clicks into customer chats with ad links and QR codes

MESSAGE TEMPLATES
• Create message templates with text, image, video or document headers
• Preview them on a phone before you submit them to Meta for approval

ROLES FOR YOUR WHOLE TEAM
• Owner, manager, sales agent, support agent, campaign manager, analyst and accountant roles
• Each person sees only what their role needs

ANALYTICS
• Messages per day, delivery and read rates, campaign results and agent performance

DARK MODE
• Follows your phone's dark mode setting

Requires a WhatsApp Business account connected through NitiGrow. Plans are billed in rupees on the NitiGrow website, and Meta charges its own messaging fees.

NitiGrow is a product of Websbaba Technologies Pvt Ltd. WhatsApp is a trademark of WhatsApp LLC. NitiGrow is an independent product and is not affiliated with, sponsored by or endorsed by WhatsApp LLC or Meta Platforms, Inc.

Questions? support@nitigrow.in or https://nitigrow.in/support