AdDetector

Detect news articles paid for by advertisers.
What is AdDetector?
AdDetector is a Chrome extension designed to increase transparency in online advertising by detecting news articles that are subtly paid for by corporations. Often disguised as unbiased journalism, these 'native advertisements' are a common technique used in many reputed publications. With the AdDetector extension, users can be alerted by a prominent banner displaying the advertiser behind the article.

Extension stats

Users: 1,000+
Rating: 4.22 (27)
Version: 0.0.19 (Last updated: 2015-06-17)
Creation date: 2015-06-17
Risk impact: Moderate risk impact
Risk likelihood: Low risk likelihood
Manifest version: 2
Permissions:
  • https://*/*
  • http://*/*
Size: 25.80K
URLs: Website

Other platforms

Not available on Firefox
Not available on Edge
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Extension summary

AdDetector spots articles with corporate sponsors.

It puts a big banner on top of any article that may appear unbiased at first glance, but is actually paid for by an advertiser. The goal of this extension to increase corporate transparency for internet users.

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"Native advertising" is a method of advertising that presents ads as journalism or unbiased articles.

This technique is used by publications like the New York Times, The Atlantic, Gawker, Buzzfeed, and others. Stories may be marked as sponsored, but disclaimers are subtle because the whole point is that users don't know it's an ad.

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This extension requires permission to run on pages you visit, but your data is never used, stored, or transmitted. For those who wish to contribute or audit, AdDetector is open source: http://github.com/typpo/ad-detector

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
  • Great idea
  • Reveals hidden agendas
  • Useful for identifying paid content
Cons
  • Doesn't work on Forbes BrandVoice
  • Issues with user reviews disappearing
  • Not working for some users
Most mentioned
  • Useful
  • Helps identify paid content
  • Doesn't work on certain sites
Recent reviews
Doesn't work on Forbes BrandVoice.

Seems like a good ideia, but it's not working for me. I entered in those articles in the pictures to test it out and nothing changed. No banner.
by Enrico, 2017-09-05

great idea, like South park's Jimmy in its amazing parody of sponsored content.
by Simon Stackmann, 2016-05-24
View all user reviews

Extension safety

Risk impact

AdDetector requires a few sensitive permissions. Exercise caution before installing.

Risk likelihood

AdDetector has earned a fairly good reputation and likely can be trusted.

Upgrade to see risk analysis details

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