Norton Privacy Builder

Norton Privacy Builder

Extension that helps you save time when submitting "do not sell" opt-out requests, which helps protect your personal information.

  • Norton Privacy Builder
  • Norton Privacy Builder
  • Norton Privacy Builder
  • Norton Privacy Builder
What is Norton Privacy Builder?
Norton Privacy Builder is a purpose-built Chrome extension that helps you save time and protect your personal information by easily submitting "do not sell" opt-out requests to websites.
Stats
This extension was removed from Chrome Web Store on 2022-07-03
Users: 300,000+
Rating: 2.60 (5)
Version: 1.0.87 (Last updated: 2021-10-23)
Creation date: 2020-07-07
Risk impact: High risk impact
Risk likelihood: High risk likelihood
Manifest version: 2
Permissions:
  • http://*/*
  • https://*/*
  • notifications
  • storage
  • tabs
  • webNavigation
  • webRequest
  • webRequestBlocking
Size: 1.43M
Stats date:

Other platforms

Not available on Firefox
Not available on Edge
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Summary

Sites, stores, and companies have long been collecting and selling your personal information. However, a new California privacy law (1) now requires companies to honor opt-out requests for its residents, by mandating that they not sell a user’s private information.

Norton Privacy Builder Beta (2) is a purpose-built browser extension designed to help you save time when submitting “do not sell” opt-out requests, which helps you better manage and protect your personal information. Simply download the Norton Privacy Builder browser extension, navigate to a website (3), and click on the keyhole icon at the top right corner of your browser. Norton Privacy Builder will then search the company’s website for you to find the process for opting-out. If available, then choose one of the opt-out options offered by the company, and Norton Privacy Builder will guide you through the opt-out request process.

Key Benefits:

  • Helps you protect your personal information by keeping it from being sold
  • Choose from available opt-out options offered on company websites, and opt-out via email, phone call or website
  • An email template form saves time by helping you avoid having to re-enter email opt-out request information for each website
  • Crowdsourcing helps make Norton Privacy Builder even better by allowing you to submit requests for us to add new websites to our catalogue of sites and companies that will opt you out
  • Norton Privacy Builder is made by NortonLifeLock, one of the world’s most trusted Cyber Safety brands

Norton Privacy Builder puts you back in charge of your online privacy. Help build up your online privacy defense with Norton Privacy Builder.

Notes: (1) California Consumer Protection Act (otherwise known as CCPA)

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User reviews
Simply put, Norton is engaging in the type of shady, misleading and untrustworthy business tactics that we pay them to protect us from. I'm assuming, since I received one, that they are sending out waves of popups to all of their customers, recommending that they install the Norton Privacy Builder extension now and receive these benefits: Key Benefits: - Helps you protect your personal information by keeping it from being sold - Choose from available opt-out options offered on company websites, and opt-out via email, phone call or website - An email template form saves time by helping you avoid having to re-enter email opt-out request information for each website - Crowdsourcing helps make Norton Privacy Builder even better by allowing you to submit requests for us to add new websites to our catalogue of sites and companies that will opt you out - Norton Privacy Builder is made by NortonLifeLock, one of the world’s most trusted Cyber Safety brands Norton Privacy Builder puts you back in charge of your online privacy. Help build up your online privacy defense with Norton Privacy Builder. The fact of the matter is that 95% of the people who install the extension will receive no privacy protection whatsoever... Because the law which provides this privacy protection ONLY APPLIES TO CALIFORNIA RESIDENTS. And since this has already been brought to Norton Lifelock's attention at least once, they are knowingly and willfully harvesting data by deceptive and misleading means from the people who pay them for protection from websites and scams that engage in those very things. If you do not live in California, this extension will offer you absolutely no privacy protection whatsoever and NortonLifeLock knows this. Yet, they recommended you install it anyway. This is nothing but a deceptive, underhanded data grab, perpetrated by them on their own customers. How dare you, Norton! What do you have to say for yourself??
by nodaysback nodaysback, 2021-09-06

I don't like it because an extension should be free to use without a login or account.
by Nobody Nobody, 2021-08-19

This is ONLY for residents of California. That should have been stated first and foremost.
by Joshua Taub Joshua Taub, 2021-01-15
View all user reviews
Safety
Risk impact

Norton Privacy Builder is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install Norton Privacy Builder if you trust the publisher.

Risk likelihood

Norton Privacy Builder may not be trust-worthy. Avoid installing if possible unless you really trust this publisher.

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