Statistical Test for Google Analytics

This extension enhances Google Analytics by providing implicit statistical evaluation of data.

What is Statistical Test for Google Analytics?

Statistical Test for Google Analytics is a Chrome extension that brings an added layer of in-depth analysis to your Google Analytics data. It incorporates the deployment of the Wilcoxon Signed-Rank test and the Student's t-test for comprehensive assessment of metrics change over various time periods. The extension simplifies comparisons by automatically recalculating when a date or metric changes on a chart.

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Stats

By: https://noahonnumbers.com

View on Chrome Web Store

Users: 647 ▼ -16

Rating: 3.50 (6)

Version: 3.1 (Last updated: 2019-11-13)

Creation date: 2019-11-13

Risk impact: Low risk impact

Risk likelihood: Moderate risk likelihood

Manifest version: 2

Permissions:

declarativeContent
storage
activeTab

Size: 49.37K

Email: ad*****@noahonnumbers.com

URLs: Website

Stats date:

Chrome-Stats Rank

# 34687 ▼ 603

Other rankings

#13073 in Workflow & Planning ▼ 13

#91 in analytics keyword 68 ▲ 3

#165 in graph keyword 8

#175 in compare keyword 10 ▲ 3

#180 in testing keyword 47 ▲ 10

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Other platforms

Not available on Firefox

Not available on Edge

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Summary

Analyze keywords

One very useful feature of Google Analytics is the comparison of timeframes for metrics. You can compare number of sessions, bounce rate, E-commerce transactions, AdWords cost, etc. between adjacent weeks, months, or years.

One shortcoming in this comparison feature is that the percentage change calculated by Google for these metrics is not qualified. This extension addresses this shortcoming by evaluating the change between time periods for statistical significance.

Currently, for 5 < points < 40 the Wilcoxon Signed-Rank test is used. For points > 40, the paired Student's t-test is used.

Release Notes:

Version 3.1

Separate tab for each metric; support multiple metrics on graph
Should support metrics from line graphs on any page
Reload button for when extension misses capturing data
Also show date range and percentage change for metric

Version 2.3

User reviews

The extension only says that "data is loading". Seems not to work. Sorry for the rating but chrom web store wants us to rate first before we write the review.

Eric Richard, 2020-04-02

I am used to using "statistical significance" in our conversion rate optimisation, but to have it easily available directly in Google Analytics for any data is just awesome.

Sean Clark, 2014-05-30

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Safety

Risk impact

Statistical Test for Google Analytics is relatively safe to use as it requires very minimum permissions.

Risk likelihood

Statistical Test for Google Analytics is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this extension.

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