pow-dr

pow-dr helps you reduce your electricity costs while supporting your local clean energy transition. Currently available by invitation to participants in academic research programmes.

How it works:
- Connect a smart plug to appliances like water heaters, ACs, or geysers
- pow-dr's algorithms learn your usage patterns and automatically reduce consumption during peak grid periods
- Earn reward points for every unit of energy shifted or saved
- Redeem your points as real cash via UPI

Why pow-dr?
- Save money on your electricity bills with no effort
- Earn cashback rewards for participating in demand response
- Help reduce grid strain, air pollution, and carbon emissions
- Easy setup with affordable smart plug hardware

pow-dr is currently available by invitation to participants in approved research programmes studying clean energy use in developing economies. The platform was founded by researchers from Imperial College London and the London School of Economics, and is designed to support studies exploring how behavioural incentives can reduce peak electricity demand and accelerate the clean energy transition. By participating, you contribute to real-world research while benefiting from lower energy costs and cash rewards.

Your privacy matters — pow-dr collects only the data needed to manage your devices and process rewards. You can delete your account and private data at any time.