Brutal Bites

A food journal shouldn't lie to you. Ours won't. Log a pepperoni pizza and we'll tell you exactly what we think. Brutal by name, and by nature. Maybe it's not for you.

BRUTAL BITES: The Food Journal That Bites Back!

You know you just need to eat less. Your problem isn't knowledge: It's motivation.

This app combines three powerful psychological tools to supercharge your motivation:

1. FOOD JOURNALLING
2. OPPOSITIONAL DEFIANCE
3. LOSS AVERSION

FOOD JOURNALLING

Research shows that food journalling alone doubles weight loss compared to those who don't track.* But most apps make it painful. Endless menus. Twelve types of banana. Searching. Clicking. Pretending.

Brutal Bites strips all that away.

Just describe your meal in one sentence: “3 pieces of pepperoni pizza and 2 beers.” “Cornflakes." “A decent handful of chips at midnight."

Our Ai does the work. Estimates calories. Assesses quality. Shows you the truth.

No menus. No pretending. No barriers.

OPPOSITIONAL DEFIANCE

Here's what most apps do: They celebrate you. They cheer you on. "You've got this!" "Go you!"

Here's what Brutal Bites does: It tells you the truth.

And it does something more powerful - it challenges you.

The app won't tell you "you can do it." It will tell you what you actually ate. It will show you where you stand. And it will be skeptical, and blunt, and challenge you about it.

Why? Because humans are wired to resist being told they can't do something.  When someone challenges you, you work harder to prove them wrong.

That's oppositional defiance.

The app doesn't coddle you. It doesn't pretend your choices are better than they are. It shows you the gap between what you want and what you're doing.

And then challenges you to close that gap.

Most people hate that honesty. Some people thrive on it.

If you're the second kind, keep reading.

LOSS AVERSION

Here's the most powerful psychological principle in behavioural economics:

You hate losing $5 more than you love winning $10. Yes, losing money is more powerful motivator than winning it.

That's loss aversion. And it's why most ‘you-got-this’ motivation fails.

Brutal Bites lets you earn 'coins' by logging your meals. Then, you can use these coins to challenge yourself. You have the option to back your streak with your hard-earned coins. Win your challenge and your coins come back. Break your streak and your coins are gone.

Suddenly, your motivation isn't theoretical anymore.

It's real.

Your brain will work harder to avoid losing your hard earned coins than it ever would to chase a vague health goal or to get a meaningless 'charm'.

That's psychology.

THE BOTTOM LINE

Most weight loss apps make you feel good.

That's probably why you're looking for something different.

If you want cheerleading, badges, and "you can do it" notifications - this isn't your app.

We don't celebrate mediocrity. We don't offer false encouragement. We don't pretend your choices are better than they are.

We show you the truth. We challenge you. We leverage real psychology. We find motivation you never knew you had.

And then we get out of your way.

And you get skinnier.

AGE RATING: 17+ (includes discussion of body image and direct language)

DISCLAIMER: This app is NOT medical advice. Consult a doctor before making dietary changes. Not recommended for those with a history of eating disorders.

SUBSCRIPTIONS: Subscriptions are available as auto-renewing subscriptions. See our Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

*https://research.kpchr.org/News/Press-Releases/CHR-Study-Finds-Keeping-Food-Diaries-Doubles-Weight-Loss