PurePlate — Performance Fuel

PurePlate is the AI nutrition coach that turns your goal into daily eating guidance.

Most nutrition apps help you count calories, macros, or meals. PurePlate starts with what you are trying to become: stronger, faster, leaner, better fueled, or more consistent. Tell PurePlate your goal in plain language, log meals by photo or barcode, and get coaching that connects each meal back to your target.

DAILY COACHING FOR YOUR GOAL

PurePlate V2 introduces a new Daily Coaching system:

• Fuel: your daily nutrition progress, built from the targets that matter for your goal
• Today's Top Moves: the highest-impact nutrition gaps to work on today
• Best Next Move: a practical next meal or action based on your current day
• PurePlate Score, or P Score: your longer-term trend from consistent Fuel days
• All Targets: a deeper view of the nutrients, macros, and timing targets behind your plan

LOG MEALS FAST

• Snap a photo of a meal
• Scan a barcode
• Add context when the AI needs more detail
• Review calories, macros, and nutrient estimates
• See how the meal moved today's Fuel and target progress

BUILT FOR SPECIFIC GOALS

PurePlate is not limited to generic presets. Your goal can be specific:

"Bench press 315" "Run a faster half marathon" "Lose 20 pounds" "Build lean muscle" "Have more steady energy"

PurePlate uses your goal, profile, activity context, and meal history to build a personalized nutrition blueprint.

WHAT YOU GET

• AI-powered meal analysis
• Goal-specific nutrition targets
• Daily Fuel and top-priority moves
• Meal impact receipts that show what changed
• Target breakdowns for macros, nutrients, recovery, and performance
• Advisor coaching for what to eat next
• Progress projections and trend views
• Barcode and photo-based logging

WHO PUREPLATE IS FOR

• Athletes optimizing performance nutrition
• Lifters, runners, and hybrid athletes
• Fitness-focused users tracking body composition
• Busy people who want clearer food decisions
• Anyone tired of logging food without knowing what to do next

PurePlate is for users who want to understand their nutrition, not just record it.

SUBSCRIPTION INFORMATION

Meal logging, coaching, scoring, and insight features require a subscription.

PurePlate offers auto-renewable subscription options:

• Monthly: $15.99/month
• Yearly: $76.99/year (Save 65%)

Payment will be charged to your Apple ID account at confirmation of purchase. Subscription automatically renews unless canceled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours before the end of the current period.

You can manage and cancel subscriptions in your Apple ID Account Settings after purchase. Any unused portion of a free trial period will be forfeited when purchasing a subscription.

Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://pureplateai.com/privacy-policy