Amazon Brand Detector

Amazon Brand Detector

A browser extension that identifies Amazon brands and exclusives while you shop online.

What is Amazon Brand Detector?
The 'Amazon Brand Detector' is a browser extension designed to highlight Amazon's registered brands and exclusive products on various Amazon domains, including US, Australia, Canada, Germany, India, Italy, Japan, Mexico, Spain, and UK. It aims to offer transparency to shoppers by identifying items from Amazon brands or exclusives amidst hundreds of thousands of such products that are often not clearly marked as such for the shoppers. Additionally, this extension respects user privacy by not collecting any personal shopping information.
Merlin
Stats
Users: 4,000+
Rating: 3.20 (10)
Version: 0.0.9 (Last updated: 2021-12-15)
Creation date: 2021-11-26
Risk impact: High risk impact
Risk likelihood: Very low risk likelihood
Manifest version: 2
Permissions:
  • tabs
  • storage
  • https://cdn.jsdelivr.net/gh/the-markup/tool-amazon-brand-detector@main/extension/data/api_params.json
Size: 186.37K
URLs: Website
Stats date:

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Merlin
Summary

This extension identifies and highlights Amazon brands and exclusive products in orange as your shop online.

Amazon has registered more than 150 brands with the U.S. Trademark and Patent Office and sells hundreds of thousands of items under these names and in exclusive deals with other brands. But we found the company often doesn’t inform shoppers that an item is from an Amazon brand or exclusive. Few Americans can identify top-selling Amazon brands.

So we wanted to provide transparency for shoppers.

This extension works on Amazon.com and Amazon domains in Australia (amazon.com.au), Canada (amazon.ca), Germany (amazon.de), India (amazon.in), Italy (amazon.it), Japan (amazon.co.jp), Mexico (amazon.com.mx), Spain (amazon.es), and The United Kingdom (amazon.co.uk). The extension also works on Amazon Smile.

We don’t collect your data. We won’t know if you used this extension, what you shopped for or what you bought.

See something wrong? Let us know at [email protected]

User reviews
No longer seems to work at all. Recently noticed that it wasn't highlighting any search results. Removed it, reinstalled it, and yet it still doesn't work. I'd like it back!
by Phil Coales Phil Coales, 2022-10-13

Does not work, i found more fake shoppers using google than this extension.
by Bigattck Firecat Bigattck Firecat, 2022-09-03

Unreliable. Sporadically, but somewhat frequently has some kind of an issue, which causes it to highlight most results on the search page, even though many of them are clearly made by independent brands. It's obviously a bug, because it highlights some -- but not all -- results by the same brand even within a single results page. Refreshing usually makes the spurious highlighting go away.
by Michael Grigoriev Michael Grigoriev, 2021-12-12
View all user reviews
Safety
Risk impact

Amazon Brand Detector is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install Amazon Brand Detector if you trust the publisher.

Risk likelihood

Amazon Brand Detector has earned a good reputation and can be trusted.

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