Grasp | Media buying done right, is a Chrome extension natively integrated with Facebook, Google Ads, and DV360. It's designed to prevent media buying errors during campaign setup by enforcing predefined guidelines. It aids in QA for various elements like budget type, buying mode, flight dates, naming & tracking, audiences, and fee inclusion. Access to Grasp extension is powered by the Grasp platform.
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Grasp is the one and only preventive QA solution dedicated to digital media buying processes.
Natively integrated with major digital media buying platforms on Social (Facebook, etc), Search (Google Ads, etc) and Programmatic (DV360, etc), Grasp effectively prevents media buying errors.
Grasp enforces predefined media buying guidelines directly during campaign setup, and reflags any mistakes before a campaign is created. We can QA various campaign setup elements, such as:
Budget type
Buying mode
Flight dates
Naming & Tracking
Audiences
Fee inclusion
Grasp extension is powered by the Grasp platform (https://app.grasp.gg). Contact the Grasp team ([email protected]) to gain access to the platform and to start using the extension today.
User reviews
These summaries are automatically generated weekly using AI based on recent user reviews.
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Pros
Helps avoid mistakes in taxonomy
Assists with QA of setups
Eases onboarding for new joiners
Alerts users to overspends or suspicious activity
User-friendly dashboard
Cons
Most mentioned
Great support from the Grasp team
Time-saving features
Improves campaign awareness and oversight
User reviews
This tool is really cool. It helps us to avoid the mistakes in taxonomy and we save time thanks to the Grasp tool.
The tool greatly assists us with QA of setups and eases the process of onboarding new joiners, by outlining the desired structure and setup. The added benefits of damage limitation, this being overspends or suspicious activity has assisted us in negating various different situations, being alerted as soon as something doesn't align. The collaboration in tailoring the tool to our specific needs with the Grasp team and the support we receive is also of very high quality.
The Grasp tool has been the backbone of our QA processes. It has seamlessly allowed us to make sure we implement best practices in our digital campaign launches. It's also very easy to use and to integrate into our workflow. The dashboard helps us monitor our efforts in a user-friendly way. Not to mention the Grasp team's great support, from a reaction and action standpoints!