Ads Transparency Spotlight (Alpha)

View Companies and Criteria Used to Serve Ads on Chrome

What is Ads Transparency Spotlight (Alpha)?

Ads Transparency Spotlight (Alpha) is a Chrome extension as part of an initiative for transparency in digital advertising. It provides detailed information about the ads on a web page, list of ad providers, and the criteria used to serve these ads. It covers ads purchased through Google Ads that have implemented the Ad Disclosure Schema and lists all companies and services present on the page. This tool aims to increase user's control over data and transparency in ad ecosystems.

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Extension stats

By: Ads Transparency Spotlight Team

View on Chrome Web Store

Users: 9,000+

Rating: 3.00 (10)

Version: 0.0.2 (Last updated: 2020-08-01)

Creation date: 2020-07-24

Risk impact: High risk impact

Risk likelihood: Low risk likelihood

Manifest version: 2

Permissions:

activeTab
background
webNavigation
webRequest
webRequestBlocking
<all_urls>

Size: 959.49K

Email: ad*****@google.com

Ranking

# 10966 ▼ 123

Other rankings

#2955 in Developer Tools ▼ 59

#6 in ads keyword 69

#63 in example keyword 4 ▲ 1

#73 in deliver keyword 7 ▲ 2

#77 in goal keyword 9 ▲ 3

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Other platforms

Not available on Firefox

Not available on Edge

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Extension summary

Analyze keywords

Our new Ads Transparency Spotlight (Alpha) extension for Chrome is part of our ongoing initiative to give people more visibility into the data used to personalize ads and more control over that data.

At the time of this alpha release (July 2020), it only shows information about those ads purchased through Google Ads that have implemented the Ad Disclosure Schema (https://github.com/Ads-Transparency-Spotlight/documentation/blob/main/implement.md). As others implement this schema, these ads will also appear in the extension. Over time, we hope the industry will incorporate the Ad Disclosure Schema into their ads. Learn more (https://services.google.com/fh/files/misc/ads_transparency_spotlight_overview.pdf)

The extension includes the criteria used to show these ads, the ad tech companies helping to display these ads, and the ad platform companies serving these ads on a web page. It also lists all companies and services with a presence on the page (for example, content delivery networks or analytics providers). We are currently exploring other controls for users.

Our initial goal is to provide a tool for transparency into the criteria being used to show ads. Your feedback on this early version will help us shape the future versions of the extension.

Our ultimate goal is to support a more transparent ad ecosystem globally.

We hope you’ll try the extension and give us feedback so that we can continue to improve it.

Features: • View detailed information about the ads on a web page • View a list of ad providers responsible for delivering ads to the page

User reviews

So let me get this straight. Over 10,000 users in over 2 years, one other review, one very bizarre response under the "Support" tab, no instructions of any kind (thus, I still don't have any idea what it actually does). And it took 3 months to respond to the only other review. Sorry, I have no need to give unhampered access to anyone without a very good reason. Uninstalling. (Do you keep my data?)

Charlie Gosh, 2022-12-09

бесполезное и мусорное расширение

Антон Глущенко, 2021-01-15

Не отображает информации, ради которой устанавливалось это расширение

Хоуми из Коми, 2021-01-05

View all user reviews

Extension safety

Risk impact

Ads Transparency Spotlight (Alpha) is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install Ads Transparency Spotlight (Alpha) if you trust the publisher.