Who Targets Me

Find out who targets you with digital advertising

Who Targets Me is a free, open-source browser extension that reveals the political ads you encounter online, providing insights into who is targeting you and why. By anonymously contributing data, users help researchers analyze the impact of campaign ads and advocate for transparency and fairness in political advertising.

Launched in the UK and active in over 20 countries, this tool records paid social media ads you see, highlighting the parties and groups targeting you or your district. It empowers users to understand and combat divisive political advertising enabled by Big Tech platforms, fostering more informed and healthier civic conversations.

By:
https://whotargets.me
Users:
10,000
Rating:
3.38
(26)
Version:
2.8.1 Last updated: 2024-12-16
Creation date:
2020-06-16
Risk:
High risk impact Moderate risk likelihood
Permissions:
  • tabs
  • storage
Host permissions:
  • <all_urls>
Size:
3.90MB
Email:
co*****@whotargets.me
URLs:
Website ,Privacy policy
Full description:
See detailed description
Source:
Chrome Web Store
Data ingested on:
2025-07-11

Other platforms

Who Targets Me (v1.14.1)
2,836 4.23 (22)
Who Targets Me (v2.7.0)
2,869 3.70 (6)

User reviews

Many users are interested in the extension's aim to reveal targeted political ads and appreciate its transparency and election data potential. However, multiple reviews highlight significant technical issues such as failure to load or function, problematic questionnaires requesting personal data without progress, lack of visible impact or results, and unfulfilled reward promises. Users outside the UK sometimes see no relevant ads, limiting the tool's usefulness.
Pros
  • The extension provides interesting information on political ads users are targeted with.
  • Open source code available on GitHub, offering transparency.
  • Has potential to collect data on political advertising, especially during elections.
  • Users are curious and interested in understanding how ads target them.
Cons
  • The extension often fails to function properly, with many users reporting it does not work or gets stuck loading.
  • Questionnaire asks for personal information repeatedly or gets stuck, causing frustration.
  • Some users find the extension useless as it shows no impact or meaningful output.
  • The extension appears not to deliver promised rewards or points, leading to disappointment.
  • Not all users outside the UK see relevant ads, reducing usefulness.
Recent reviews
Coole Idee vom Böhmi-Magazin. Leider komme ich über die drei Seiten Fragebogen nicht hinaus. Dann gibts ne leere Seite und beim neuladen muss ich alles wieder von vorne eingeben. So wird das natürlich nix mit uns :/
by Ma*****, 2024-12-14

It doesn't work. I can't give information about my residence county...
by Ma*****, 2024-12-09

It isn't working
by Si*****, 2024-06-16
View all user reviews ›

Extension safety

Risk impact
Risk impact measures the level of extra permissions an extension has access to. A low risk impact extension cannot do much harms, whereas a high risk impact extension can do a lot of damage like stealing your password, bypassing your security settings, and accessing your personal data. High risk impact extensions are not necessarily malicious. However, if they do turn malicious, they can be very harmful.

Who Targets Me requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk impact analysis details
  • Critical Grants access to browser tabs, which can be used to track user browsing habits and history, presenting a privacy concern.
  • Critical ****** ****** ** *** ********* ****** * *********** ******** **** ** ** *** ******* *** ****** **** **** *** ******* *****
  • High ******* ******* **** *** ****** ***** *** ***** ** ******* **** ********* ********* ** * *********** *****
Risk likelihood
Risk likelihood measures the probability that a Chrome extension may turn malicious. This is determined by the publisher and the Chrome extension reputation on Chrome Web Store, the amount of time the Chrome extension has been around, and other signals about the Chrome extension. Our algorithms are not perfect, and are subject to change as we discover new ways to detect malicious extensions. We recommend that you always exercise caution when installing a Chrome extension.

Who Targets Me is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this extension.

Risk likelihood analysis details
  • High This extension has low user count. Unpopular extensions may not be stable or safe.
  • Low **** ********* *** ******* **** **** * ****** **** ***** ******** *** **** ****** ** ** ****** *** *****
  • Low **** ********* *** ***** **** **** * ****** **** ***** ********** *** **** ****** ** ** ****** *** *****
  • Good **** ********* *** **** **** *******
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