Ad Observer

A browser extension to share data about your social feed with researchers and journalists to increase transparency.

What is Ad Observer?

'Ad Observer' is a Chrome browser extension developed by the Online Political Transparency Project. It allows you to share the ads you encounter on your social feed with researchers, journalists, and the public. This data contribution plays a significant role in shedding light on online political advertising and how personal data is leveraged for targeting ads. Developed in partnership with the Algorithmic Transparency Institute, Ad Observer is a crucial tool in promoting the digital advertising transparency.

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Extension stats

By: https://adobserver.org

View on Chrome Web Store

Users: 3,000+

Rating: 5.00 (8)

Version: 3.2.13 (ea4c344) (Last updated: 2022-11-09)

Creation date: 2020-07-24

Risk impact: Low risk impact

Risk likelihood: Very low risk likelihood

Manifest version: 3

Permissions:

storage
unlimitedStorage

Size: 533.50K

Email: de*****@adobserver.org

URLs: Website ,Privacy policy

Ranking

# 18497 ▼ 63

Other rankings

#495 in Social Networking ▼ 1 #155 in project keyword 23 ▼ 4

Other platforms

Ad Observer (v3.2.14)

3.95

(22) 879

Not available on Edge

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Extension summary

Analyze keywords

This tool allows you to contribute data about the ads you're shown to further the understanding of researchers, journalists, and the public of online political advertising and how personal data is used to target you with ads.

Ad Observer is offered by the Online Political Transparency Project of New York University. This extension was developed in partnership with the Algorithmic Transparency Institute.

User reviews

I am the weird one always reading T&C and tick off all the box to NO DON'T SAVE ANYTHING but it always annoys me they can collect and use if they want. Thank you so much and I strongly support your research!

HG, 2022-05-26

Very good idea, looking forward to what they discover.

Andrew Ronding, 2022-01-27

I'm giving you a review to ask a question, since I can't find another way of doing it within the store. Of course, the amount of stars reflect how I feel at the moment about the extension. So here's the question: Will it work if I have Ublock Origin installed? Will you still see what you'd like to see?