Aura

Get the sentiment of any text you highlight.

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Extension stats

This extension was removed from Chrome Web Store on 2023-03-10

By: vik.paruchuri

Users: 73

Rating: 5.00 (1)

Version: 1.0.0 (Last updated: 2014-02-16)

Creation date: 2014-02-16

Risk impact: High risk impact

Risk likelihood: High risk likelihood

Manifest version: 2

Permissions:

storage
webNavigation
tabs
<all_urls>

Size: 59.64K

Other platforms

Not available on Firefox

Not available on Edge

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Extension summary

Analyze keywords

Want to figure out if the tone of something is negative, positive, or neutral? Aura makes it super easy! Just highlight the text, and then click on the aura button in your chrome bar. You will get a popup with the tonality rating of the passage. A lower rating is more negative, and 0 is neutral.

User reviews

Basic, but works well, especially for a tool that's only been in public beta for a day. My tests on e-mails to and from friends and family suggest that between about -2.5 and +4 is emotionally neutral, and that at least 200 words are needed to get a meaningful score (and it isn't perfect even on 1300 words). To gauge the sentiment of an individual message for marketing purposes, you'll probably have to control for at least the separate biases of the author and the subject matter. May be useful in weekly/monthly moving averages for personal mood tracking.