Startup to Empire

Build your agency from a $100 offer to a business empire. Find leads, close clients, hire a team, automate, scale, and see how far you can grow.

What if building a digital marketing agency was a game?

Startup to Empire puts you in the founder’s seat.

Start with almost nothing. Find leads. Make offers. Close clients. Deliver great work. Hire a team. Automate the business. Build recurring revenue. And eventually create an agency valuable enough to sell.

But growth comes with tradeoffs.

Take on too many clients without enough support and your reputation can suffer. Hire too aggressively and payroll eats into profit. Raise your prices and your offer may become harder to close. Scale the right way and your agency can begin operating without you.

BUILD YOUR EMPIRE

• Generate leads through outreach • Run sales calls and close clients • Upgrade from small offers to premium retainers • Build monthly recurring revenue • Hire setters, closers, media buyers, and account managers • Balance revenue, payroll, profit, capacity, and reputation • Increase Owner Freedom through automation • Grow through multiple agency stages • Sell your agency and earn permanent Legacy Points • Unlock Founder Legacy and build your next empire even faster

LEARN WHILE YOU PLAY

Startup to Empire is built around real concepts used in digital marketing agencies, including MRR, client capacity, close rate, fulfillment, churn, payroll, automation, and agency valuation.

Whether you’re already an entrepreneur or just curious about how an agency works, the game turns business fundamentals into an interactive progression challenge.

How far can you build your empire?