Startup Dev Story

Hire a scrappy team, cook up products in the lab, and ride every tech boom from the SaaS era to the AI revolution. How big can your startup get?

Found your own software startup and grow it from a one-person garage hustle into a world-changing tech giant, one pixel at a time.

Startup Dev Story is a cozy, fast-paced business simulation inspired by the management-sim classics. Hire developers, designers, and marketers, organize them into teams, and cook up products in the Lab by mixing a type, an audience, and secret ingredients. Discover powerful combos, ship them, and watch the subscribers (and the cash) roll in.

But the tech world never sits still. Survive and thrive across shifting eras, the SaaS & Mobile Boom, Crypto Winter, the AI Revolution and beyond, each one reshaping what sells and who your rivals are.

FEATURES • Hire & grow a team, level up staff, manage energy, loyalty and burnout, and promote your stars. • The Product Lab, combine type + audience + ingredients to discover hidden synergy recipes. • Ride the eras, adapt as the market transforms decade after decade. • Rivals & market, competitors ship their own products; trends rise and fall. • Research & perks, unlock new product types and kit out your office. • Three difficulties, from a gentle Learn-the-Ropes run to a brutal lean-runway challenge. • New Game+, bank a veteran co-founder and a cash head start for your next venture. • Multiple save slots, run parallel companies. • Handcrafted pixel art and a chiptune soundtrack, all generated with love.

Free to play, supported by ads. No account required, your progress is saved on your device.

Can you survive the burn, out-ship your rivals, and IPO your way to the singularity? Your startup story starts now.