FunnelHound: App Sales & ASO

One app in your portfolio is quietly paying for the rest of them. Do you know which one? And do you know which one is closest to joining it?

Most of us judge an app by downloads. Downloads are not money. An app with 40,000 impressions and almost no purchases is not a failed app, it is a fixable one, and the fix is usually a single screen. App Store Connect has all of it and shows you none of it.

FunnelHound does. It takes your App Store Connect data and turns each app into one clear funnel: Impressions, Product Page Views, Installs, Purchases. Every step shows its conversion rate, so the step that leaks stops hiding.

Built for indie developers who ship a portfolio, do their own ASO and marketing, and have about ten minutes a day left over for analytics.

SEE WHICH APP DESERVES YOUR NEXT MONTH Compare every app you own side by side, on traffic and on sales. Heavy traffic and no purchases is your fastest money, the audience is already there. Purchases but no traffic is an ASO problem, not a feature problem. Stop spreading your effort evenly across apps that have not earned it.

FIX THE ONE STEP THAT IS ACTUALLY BROKEN Low tap through means your icon and title. Healthy page views but flat installs means your screenshots. Installs fine but nobody pays means your paywall. One diagnosis, one afternoon, instead of another rewrite you hoped would help.

KNOW WHETHER THE CHANGE MADE YOU MONEY Mark a milestone (new screenshots, a price change, a launch post) and FunnelHound measures what happened after it: "since this milestone: +18% purchases". A change you can prove is a change you can repeat on every other app you own.

KNOW IF YOUR NUMBERS ARE EVEN NORMAL Benchmarks put every step of your funnel against category targets. A 1% tap through feels fine until you see what apps like yours actually convert at. Then you know which number is the real problem.

WATCH THE MONEY, NOT THE VANITY Revenue and MRR up front. Purchases cover in app purchases and subscriptions, so the whole revenue picture is in one place. Every number carries its delta against the previous period, because a delta tells you to go do something and an absolute number just sits there.

SEE IT INSTEAD OF DECODING IT

• Source flow: which channel carries your growth (Search, Browse, referrers) and where each one leaks
• Download heatmap: launch spikes and slow decay, visible at a glance
• Retention heartbeat: an ECG style pulse of your sessions. Flatlining here is your early warning that revenue falls next

ASK APPLE INTELLIGENCE (premium) Tap Analyze with Apple Intelligence for an on device read of your funnel: what changed, where it leaks, what to try next. On device means your sales data never leaves your phone to be analyzed.

SHARE THE WINS Export any graph carrying the Verified by FunnelHound seal, ready for your build in public thread. Real numbers from a verifiable source, not a cropped screenshot.

YOUR DATA STAYS YOURS Connect with your own App Store Connect API key. Reports flow from Apple straight to your device. No middleman server, no analytics reseller, nobody else reading your revenue.

THE HONEST PART Apple generates these reports with a 2 to 3 day lag, and a brand new connection needs 24 to 48 hours before the first data lands. That is true of every App Store Connect dashboard. FunnelHound just tells you up front. And FunnelHound will not fix your app for you. It tells you exactly where the money stops. Going and fixing that is still your job, and now it is a small one.

Premium, including Apple Intelligence analysis, comes as Houndy's Pack. Try the hound first, then decide if you want the whole pack.

Paste in your App Store Connect API key, about two minutes, and find out which of your apps is closest to paying you.

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