ShopFair: Ethical Shopping

Scan a barcode and see who owns the brand behind it, how it scores out of 100, and whether there is an active boycott. Thousands of UK brands, from supermarkets to banks.

ShopFair is your independent guide to ethical shopping. Completely free, with no ads.

Type a brand and see its ethical score out of 100, who owns it, and badges like Vegan, Cruelty-Free, Fairtrade and Organic. ShopFair covers thousands of brands across hundreds of categories, from supermarkets and fashion to banks and energy.

EVERY BRAND SCORED Every brand gets a score out of 100. Green is strong, amber is mixed, red is weak. Each score is built from evidence across the environment, workers, tax, animal welfare and transparency, and you can read the full breakdown on every page. The database is live so new brands and score changes reach the app automatically, with no update needed.

SEE WHO OWNS IT A lot of brands are owned by larger parent companies. ShopFair shows you who owns each brand, how the owner scores, and labels active boycott campaigns.

MATCHES YOUR VALUES Pick your values, such as animal welfare and workers' rights, and ShopFair flags brands that match them throughout the app.

COMPARE BRANDS Add up to three brands and see their scores and breakdowns side by side, with the best pick highlighted.

SCAN A BARCODE Scan a barcode to be instantly taken to the brand's page. If the brand you scanned isn't covered, you can help grow the database by sending it in one tap.

SCAN A RECEIPT Scan a receipt for a full report on every item, with smart swaps to help improve your score.

GUIDES BUILT IN Short guides to check before you buy, bin or switch, from what recycling symbols mean to spotting greenwashing and more. You'll find them in the Browse tab, and new guides are added over time.

APPLE WATCH, WIDGETS AND SEARCH ShopFair runs on Apple Watch, with the full database searchable from your wrist. Add widgets to your home screen and lock screen, and find brand scores right in iOS search.

FREE, PRIVATE AND INDEPENDENT ShopFair is free forever, with no ads or subscriptions. Your profile stays on your device, and nothing is uploaded or sold. Scores are ShopFair's own independent assessment, and every page has a report button if you spot something wrong.

ACCESSIBILITY ShopFair supports VoiceOver, larger text sizes, dark mode and reduced motion, and every score is shown as a number and a rating, never colour alone. If something does not work well for you, use Send feedback in Settings and we will fix it.