Wholeheartedly Spend Ethically

Highlighting how businesses support their workers, build their communities, and impact the planet—so you can put your money where your values are

FEEL GOOD ABOUT WHERE YOU SHOP

Explore and discover ‣ Learn how businesses score on sustainability, racial justice, Palestinian human rights, and more. ‣ Discover small businesses leading the way to a more sustainable and equitable future. ‣ Find local, small businesses — from LGBTQ-owned bookstores to Black-owned restaurants to Palestinian-owned food brands ‣ Scan product barcodes for insights on brands as you shop.

Track your spend ‣ Link your bank or credit card to track your spending and see how the businesses you shop at score. ‣ See what percentage of your spending was at low-scoring businesses or large corporations. ‣ Get merchant score alerts anytime you swipe your card at a scored business.

How does it work? Advocacy groups publish data quantifying how businesses perform on various environmental and social justice issues annually. Wholeheartedly makes this information accessible and easy to understand. By avoiding low-scoring companies, we send a powerful message that sustainability and equality are important for the bottom line.

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