ArcPlanner Go

ArcPlanner Go puts a media buyer's toolkit in your pocket — free.

Built by Revenue Arc, it's a free companion to our ArcPlanner media-planning platform. No ads. No in-app purchases. Just the numbers you need, fast.

QUICK PLAN Enter a budget, pick an industry, and instantly see estimated impressions, reach, blended CPM, frequency, and the recommended channel mix across 13 platforms — programmatic, social, and search. Or flip to Plan by Goal: enter a target reach, impressions, or conversions and ArcPlanner Go solves the budget for you.

MEDIA CALCULATORS Nine fast calculators for everyday media math: CPM, CPC, CPA, Reach & Frequency, GRP, Budget Pacing, ROAS, Viewable CPM, and CPCV.

BENCHMARKS Browse Revenue Arc's proprietary benchmarks across 35 industries: cost-per-lead, cost-per-order, ROAS targets, LTV:CAC, and platform CPMs — all measured against market averages.

SAVE, COMPARE & SHARE Save plans and sync them to your ArcPlanner account across devices. Compare two plans side by side, override CPMs with your own rates, and share any plan as a branded image, a PDF one-pager, or a read-only link.

SIRI & SHORTCUTS Run a Quick Plan straight from Siri, Shortcuts, or Spotlight.

ArcPlanner Go is completely free — no ads and no in-app purchases.