CPM Calculator

The modern calculator built for ad pros. Solve CPM, CPA, and Break-Even pricing, compare scenarios, and track every calculation in one beautifully simple app.

Whether you're planning a media buy, pitching a client, or sanity-checking a vendor quote, CPM Calc gives you the answers in seconds - with a clean, modern interface designed for the way you actually work.

THREE CALCULATORS IN ONE • Standard CPM - Enter any two of Cost, CPM, or Impressions and instantly solve for the third. The classic calculator, refined. • CPA (Cost Per Acquisition) - Calculate your true cost per conversion from CPM, click-through rate, and conversion rate. Add impressions to project total conversions for the campaign. • Break-Even - Find the maximum CPM you can afford before losing money. Add an optional Target Margin to bake in a profit cushion and price with confidence.

COMPARE SCENARIOS SIDE BY SIDE Stop juggling spreadsheets. Save up to three scenarios (A, B, C), tag each with a channel, and instantly see which one performs best with the BEST badge on the winning option.

EVERY CALCULATION, AUTOMATICALLY SAVED The History tab keeps a running log of everything you've calculated. Tag entries by Channel (Display, Social, Video, Programmatic) and Campaign name, then filter to find exactly what you need.

CSV EXPORT Send your full history to spreadsheets, reports, or your team with one tap. Perfect for end-of-week wrap-ups or client deliverables.

DESIGNED FOR HOW YOU WORK • Color-coded calculator modes for at-a-glance recognition • Subtle haptic feedback confirms every successful calculation • Smart input parsing - paste numbers with $ signs, commas, or spaces and we handle the rest • Keyboard shortcuts for fast field navigation • Built-in Help with formulas, tips, and a glossary • Looks great in Light and Dark mode • Universal layout for iPhone and iPad

PRIVATE BY DESIGN CPM Calc runs entirely on your device. No accounts, no tracking, no ads, no data collection. Your calculations are yours.

WHO IT'S FOR • Media buyers planning campaigns • Account managers pricing proposals • Performance marketers modeling CPA targets • Publishers and ad ops teams checking rate cards • Anyone who needs to do the math behind digital advertising, fast

Download CPM Calc today and stop reaching for a calculator app, a spreadsheet, and a notebook every time someone asks "what's our CPA going to be?"