Plately: AI Calorie Tracker

Logging what you ate should take seconds, not minutes. Type it in plain English, snap a photo of your plate, or scan a barcode — Plately turns it into calories, protein, carbs, and fat. Then Sprig, your AI coach, tells you what to eat next.

Most tracking apps die on day three because logging is a chore. Plately fixes the one thing that makes people quit: friction. No endless database search, no scrolling lists. Just describe your meal like you'd text a friend.

LOG ANY WAY YOU WANT • Plain English — "chicken burrito bowl and a cold brew" becomes a full breakdown • Photo — point at your plate and Plately estimates what's on it • Barcode — scan packaged foods for label-accurate nutrition • Menu & receipt — scan a restaurant menu or your delivery order • Nutrition label — snap the panel when a barcode won't scan

MEET SPRIG, YOUR AI DIETICIAN • Knows your goals and exactly what you've eaten today • "You've got 540 calories left — a grilled chicken bowl lands it perfectly" • Send a meal or menu photo right in the chat and log it in a tap • Respects your diet style and always avoids your allergens • General nutrition guidance, not medical advice

SEE YOUR DAY AT A GLANCE • Calorie ring with protein, carbs, and fat progress • Track the micros that matter — sugar, fiber, sodium • Tag meals as breakfast, lunch, dinner, or snack • Every estimate shows its confidence and source

TARGETS THAT ADAPT TO YOU • Plately smooths out daily weigh-in noise and projects your trend • Calorie and macro goals recalibrate every week from real progress • Pick your goal and pace: lose, maintain, or gain • 12 diet styles — high protein, low carb, keto, vegan, Mediterranean, and more

BUILT FOR YOUR WHOLE ROUTINE • Apple Health — write your food log, read your activity and energy • Home Screen widgets — calories and macros at a glance • Save meals you eat often and re-log them in one tap • Combine separate entries into a single saved meal

WHY PEOPLE STAY "First tracker I've actually used past day 3." "The fact that I can log a meal while walking is wild."

Start with a 3-day free trial.

SUBSCRIPTION Plately Pro unlocks unlimited AI logging, Sprig, the adaptive weekly strategy, saved meals, Apple Health, and widgets. • Payment is charged to your Apple ID at confirmation of purchase • Subscriptions renew automatically unless auto-renew is turned off at least 24 hours before the end of the current period • Manage or cancel anytime in your App Store account settings • Any unused portion of a free trial is forfeited when you buy a subscription

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