Pura: AI Ingredient Scanner

Pura scans any food, skincare, or supplement label and checks every ingredient against your body: your allergies, your health conditions (pregnancy, diabetes, eczema), and your diet (vegan, low FODMAP, clean beauty). Not generic advice. An answer about you.

Point your camera at any label. In seconds you get a personal score, the ingredients flagged for you, and what to pick instead. No more squinting at fine print. No more googling "is polysorbate 80 bad for you" one ingredient at a time.

Your first scan is free. No account, no card. After that, a Pura Premium subscription unlocks everything (details below).

CHECKED AGAINST YOUR PROFILE Set up your profile once: what you avoid, what you are managing, how you eat and live. Every scan is checked against it, and every flag comes with the reason: "contains casein, and you avoid dairy". Pura catches ingredients even when they hide under another name.

FOOD, SKINCARE, AND SUPPLEMENTS IN ONE APP Most ingredient checker apps only cover food. Pura is a food scanner, a skincare ingredient checker, and a supplement label reader in one. It knows the difference: hidden sugars and additives matter for snacks, parabens, sulfates, and EU restricted ingredients matter for face cream.

A SCORE YOU CAN READ AT A GLANCE Every scan gets a 0 to 100 score with a clear verdict: what is good, what is concerning, and the bottom line in one honest sentence. Made for that moment in the store when you are holding two products and wondering which one to buy.

ASK ANYTHING, GET REAL ANSWERS

After every scan, just ask: "Is this safe during pregnancy?" "Why is Red 40 flagged?" "What should I buy instead?" Clear answers backed by nutrition, dermatology, and regulatory sources.

CLAIM CHECK: THE MARKETING VS THE LABEL "All natural." "No added sugar."

Pura compares the promises on the front of the package with the ingredient list on the back and shows you which claims actually hold up.

HOW IT WORKS

• Open the camera and point it at any ingredient label
• In seconds you get a score, the concerns, the positives, and a clear bottom line
• Ask follow-up questions or see what to look for instead
• Save scans to History and compare two products side by side

PRIVACY THAT MEANS SOMETHING Your profile stays on your device. Scanned photos are used only for analysis: never linked to your identity, never used to train AI models, never sold. Full details in our Privacy Policy.

WHO USES PURA

• Anyone trying to eat cleaner and shop smarter
• Parents checking snacks, cereals, and school lunches
• People with food allergies, intolerances, or chronic conditions
• Anyone pregnant or trying to conceive
• Skincare lovers decoding INCI ingredient lists

SUBSCRIPTION Your first scan is free, so you can see what Pura finds in a product from your own kitchen. Continuing requires a Pura Premium subscription:

• Weekly plan
• Annual plan (best value)

Both include 250 personalized scans per month and full Ask Pura access. Need more? Optional credit packs (25 or 50 extra scans) are available as separate one-time purchases. Subscriptions auto-renew until cancelled. Manage or cancel anytime in Settings > Apple ID > Subscriptions. Payment is charged to your Apple Account at confirmation of purchase.

Pura is informational only. It is not medical advice, diagnosis, or treatment. Always consult a qualified professional for health decisions.

Privacy Policy: https://pura.to/privacy Terms of Use (EULA): https://pura.to/terms

Made with care by a small team. Questions? support@pura.to