Pura: AI Ingredient Scanner

Make better choices every time you shop. Pura is a personal AI ingredient scanner.

Pura reads the ingredients list on food, cosmetics and supplements, and tells you in about five seconds what it means for you specifically.

You already turn the packet over. The problem is that "sodium metabisulfite" tells you nothing, and the only part written in plain language is the part trying to sell you something. Tell Pura once what you and your family care about, and every scan comes back as a straight answer about this product, for this person.

WORKS ON PRODUCTS NO DATABASE KNOWS Pura reads what is actually printed on the label, not a barcode lookup. So it works on local brands, small producers, and whatever you picked up on holiday.

FOR EVERYONE IN THE HOUSE Add a profile for each person, with their allergies, health conditions and preferences, plus anything you want to avoid in your own words. Switch who you are scanning for before you take the photo. Results name which of their entries a product conflicts with, so a warning is never mysterious.

A SCORE THAT SHOWS ITS WORKING Every score comes with the reasons behind it. Where a category has a ceiling, Pura says so, because a chocolate bar being the best chocolate bar on the shelf does not make it a good product. Food, cosmetics and supplements are judged on separate criteria.

CLAIMS ON THE FRONT Pura checks claims like "all natural" or "no added sugar" against what the ingredients actually show.

ASK A FOLLOW UP Ask how often your child can have something, or what to look for instead.

COMPARE TWO PRODUCTS Standing between two options, scan both and see which one fits your profile better, and why.

HONEST ABOUT ITS LIMITS Pura tells you how much of a label it managed to read. It will never tell you a product is safe for an allergy, because cross contamination and unlisted ingredients cannot be seen on a label. It is a reading tool, not a medical device.

PRICING Your first scan is free. Pura Premium then starts with a 3 day free trial on the annual plan, after which it is an auto renewing subscription with 250 personalized scans per month, available weekly or annually. Payment is charged to your Apple ID at confirmation of purchase. Your free trial becomes a paid subscription unless you cancel at least 24 hours before it ends. Manage or cancel any time in your Apple ID settings.

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://pura.to/privacy

Terms of Use: https://pura.to/terms Privacy Policy: https://pura.to/privacy