Puro - Zero AI Camera

New in 1.0: Zero Studio re-develops your RAW DNGs at any exposure, ±3 stops, without reshooting. Pair with full manual ISO, shutter, WB, EV and a live histogram.

Finally, a camera that doesn't lie to you.

Puro Camera was built on a single rule: capture what is there, deliver exactly that, stop. No invisible AI. No Smart HDR rewrites. No Deep Fusion surprises. Just two honest ways to shoot — and full manual control over both.

— TWO MODES, ONE TAP APART —

ZERO AI Single-exposure RAW DNG, straight from the sensor. No multi-frame stacking, no computational re-painting, no hidden noise reduction. What your iPhone's sensor recorded is exactly what lands on your roll — plus a developed image, every shot.

STANDARD Apple's full computational pipeline when you want it. Smart HDR, Deep Fusion, ProRAW — all available, all under your control.

— DSLR-STYLE MANUAL CONTROLS —

• ISO 100–6400, locked or auto • Shutter 1/8000s to 1 second • White balance: manual Kelvin (2500K–9000K) + Daylight, Cloudy, Shade, Tungsten, Fluorescent presets • EV compensation ±3 stops, fine-grained • Tap-to-focus with AE/AF lock (long press) • Switch instantly between ultra-wide, wide, telephoto, and front cameras

— LIVE METERING & COMPOSITION —

• Real-time 12-bin histogram • Level indicator • Six grid overlays: Rule of Thirds, 4×4, Golden Ratio, Crosshair, Diagonal, Off • Aspect ratio control: 4:3, 16:9, 1:1

— ZERO STUDIO: RE-DEVELOP YOUR RAWs —

Nailed the composition but blew the exposure? Open the DNG in Zero Studio and re-develop it at any exposure, ±3 stops, non-destructively. Your original RAW stays untouched. Pure single-exposure development — no AI, no fakery, no reshoot.

— BUILT FOR HOW YOU SHOOT —

• 48MP RAW DNG on supported iPhones • Dual output: every shot writes both a RAW DNG and a developed image • Volume buttons as a shutter trigger • Self-timer: 3, 5, 10 seconds • Silent shooting (where the law allows) • Full EXIF metadata viewer • Optional geotagging • Smart gallery: filter by RAW, by favorites, by today, by week • Siri shortcuts: "Shoot with Puro Camera"

— FREE OR PRO, YOUR CHOICE —

Free includes manual controls, the histogram, the level, and 15 Zero AI captures per month.

Pro unlocks: • Unlimited Zero AI captures • 48MP RAW DNG • Every lens, every camera • Zero Studio re-development

Subscribe monthly, yearly, or buy once for life — no recurring fee, no upsell, you own it.

— REQUIREMENTS —

iOS 18 or later. RAW DNG capture requires an iPhone with a Bayer sensor (iPhone 12 and newer). Apple ProRAW where supported by your device.

Puro Camera. RAW truth. Manual control. Yours forever, if you choose.

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