Narraid

Short audio stories about the brands you work with. Free, in 25+ languages.

Press play. Know the brand.

The brands you work with have stories. Where a fragrance came from. Why a single malt tastes the way it does. What makes one cream different from the twelve standing next to it. Narraid is the audio app where you hear them — short, podcast-style episodes you can finish on a commute, on a break, or walking through the terminal before your shift.

STORIES, NOT SLIDES Every episode is told by the people behind the products: founders, master distillers, perfumers, formulators and chefs. The heritage of a fragrance. The craft behind a single malt. The thinking inside a skincare range. The kind of product knowledge that used to live only in a brand ambassador's head, now on your phone.

LEARN BY LISTENING Microlearning that fits a real shift. Listen while you travel, while you take five minutes outside, while you walk from the car park. Headphones in, and go.

IN YOUR OWN LANGUAGE 25+ languages. Choose the one you think in, and the whole episode follows — the audio, the visuals and the transcript. The same story your colleague hears in Amsterdam, in Shanghai, in São Paulo, told in the words that come naturally to you. Nothing gets lost on the way to the counter.

WHAT YOU GET

• Podcast-style brand and product episodes
• Immersive visuals that play along, or screen off and just listen
• A full transcript on every episode
• Adjustable playback speed
• Progress and milestones across every brand you follow
• Search and discover, whenever you are curious about something on the shelf

HOW TO GET STARTED Download the app and create a free account. You can start listening straight away — the open library is there for anyone curious about the brands behind the counter.

If your team has been given brands to explore, scan the QR code you were sent. Those brands then appear under "Your brands", with your own progress alongside them.

WHO USES NARRAID Beauty and fragrance advisors. Spirits and wine specialists. Travel retail and duty free teams. Bar, lounge, hotel and hospitality staff. Store and floor managers. Retail onboarding for new starters. Anyone who spends the day advising customers about products.

NO CATCH Free to download. Nothing to buy inside the app. No ads. No subscription.