Custom Golf Lab

Your caddie on your wrist: Apple Watch tracks every shot, Hosel knows every round and shows you where you lose strokes. Try everything free for 7 days.

Better golf is no longer guesswork. TheLAB tracks your shots automatically on Apple Watch, analyzes your swing from video and uses Strokes Gained to show where you really lose shots.

Plus Hosel, your AI golf coach who knows every round and every swing, and a 4-week plan built around your weaknesses.

APPLE WATCH CADDIE • Automatic shot detection right on your wrist • Distances to the front, middle and back of the green • Hazards like bunkers and water, plus the wind • Club selection, putts and scorecard on the watch • Start a swing recording from the watch

GPS ROUNDS ON IPHONE • Satellite view of every hole with distances and live stats • Finish a hole in two taps • Round summary with Strokes Gained (off the tee, approach, around the green, putting) compared with your handicap level

AI SWING ANALYSIS • Film face-on or down the line • AI skeleton on every frame, with Start, Top, Impact and Finish phases • Draw lines and angles, slow motion from 0.2x to 1x • A swing score and points to work on, each explained with a drill to fix it

HOSEL, YOUR AI COACH • Knows all your swings, rounds and stats • Answers with your real numbers • Talk or type, in your language • Hosel is an AI, not a person. Answers may contain mistakes.

YOUR PLAN, YOUR GAME • 4-week practice plan with drills and practical examples • Birdiebook: plan every hole before you tee off, with your own club set • Know-how: 24 swing faults and 60+ drills explained, with a guided tour by Hosel • Mental patterns, quiz and all your numbers at a glance

WELCOME WEEK AND SUBSCRIPTION After signing in, everything is free for 7 days – no subscription, no purchase. Afterwards you get 3 free rounds with GPS and the watch, and your data stays. Stats, swing analysis, coaching, Hosel and more rounds come with TheLAB Pro (monthly or yearly). You see the price in your local currency before you buy. Your subscription renews automatically unless cancelled at least 24 hours before the end of the current period. Payment is charged to your Apple Account; you can cancel anytime in your Apple Account settings.

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