Artha Link : Money Manager

Artha Link : The AI-Powered Money Manager Built for India

Most finance apps weren't built for how Indians spend. Artha understands UPI, tracks in lakhs and crores, recognizes Swiggy, Zomato, and BigBasket, and speaks your financial language.

FEEL EVERY RUPEE LEAVE
Artha is built around manual entry — on purpose. When you type ₹450 for that Zomato order, you feel it. That two-second pause builds a habit that automatic bank syncs never will. You start noticing. You start spending differently. That's the point.

TRACK EVERYTHING

• Add income, expenses & transfers in seconds
• Multi-account support: Bank, Cash, Credit Cards, UPI Wallets
• Swipe-to-delete with haptic feedback
• Filter by type, date range, or category
• 20+ India-specific categories (or create your own)

AI-POWERED INTELLIGENCE

• Scan receipts with your camera — AI extracts merchant, amount & date automatically
• Chat with your personal AI financial assistant
• Ask "How much did I spend on food this month?" and get instant answers
• Smart categorization that learns your spending patterns
• Compare spending across months with category-level breakdowns

DEBT & EMI TRACKING

• Track 9 debt types: Bank loans, Gold loans, BNPL, Family/Friend loans, and more
• EMI schedule with interest/principal split
• Payment history and projected payoff dates
• Monthly interest burn calculations

CREDIT CARD MANAGEMENT

• Track credit limits, utilization & outstanding balance
• Available credit at a glance
• Due date monitoring with alerts
• Minimum payment calculations

SAVINGS GOALS

• Set financial targets with deadlines
• Visual progress tracking
• "Monthly needed" calculations to stay on track
• Contribute directly from the app

BUDGET PLANNER

• Set monthly category budgets
• Alerts at 80% and 100% thresholds
• Track overspending in real-time

YOUR DATA, YOUR CHOICE

• Cloud sync keeps your data backed up and available across devices
• Offline mode available — turn off sync and everything stays on your device only
• Full functionality even without internet — no loading spinners, ever
• Data syncs automatically when you're back online
• No ads. No data harvesting. No advertising profiles.
• Compliant with India's DPDP Act 2023

BEAUTIFUL iOS EXPERIENCE

• Glassmorphism design with dark mode
• Native iOS tab bar and gestures
• Haptic feedback throughout
• Smooth 60fps animations

Your money. Your rules.

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