TrueHue AI

TrueHue – Find Makeup That Truly Matches You

Finding the right makeup shade shouldn’t feel like guesswork. What looks perfect online often looks different on your skin. TrueHue helps you find makeup that actually suits you — and lets you see it on yourself in a realistic way before buying.

TrueHue is an AI-powered beauty assistant designed to make makeup shopping simpler, smarter, and more confident.

Skin Analysis (Done Once)

Upload a photo or take a selfie. TrueHue creates your personal skin profile by analysing:

• Skin tone
• Undertone
• Lip pigmentation

This one-time analysis is used across the app to give accurate and consistent recommendations.

Model Twin

Get matched with your closest skin tone twin — a model with a similar skin tone and undertone. This helps you understand how makeup shades behave on skin similar to yours, instead of relying on generic swatches.

See It on You (Realistic, Not Filter-Based)

See makeup shades applied directly on your own photo in a natural and realistic way. TrueHue is not a flashy VR filter — it focuses on accurate colour application and subtle blending, giving you a clearer idea of how a shade may actually look on you.

Find Your Perfect Shade

Already know which product you want to buy? Select the product and TrueHue tells you which shade from that exact product suits you best.

Find Your Perfect Product

Not sure which product to choose? Discover products and shade options that work best for your skin profile, helping you decide both what to buy and which shade to pick.

Compare Shades Side by Side

Confused between multiple shades? Compare shades side by side to see subtle differences and make a more confident choice.

Some advanced features can be unlocked using coins or a premium membership. The app can be used without making a purchase.

TrueHue is built to reduce trial and error and help you shop with confidence. No filters, no guessing — just makeup that feels right for you.

Built for real skin tones Powered by AI Personalized, not generic

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