BeautyIQ

Try makeup on your own face, find dupes for the products you love and your exact shade in every brand. Free, no account — your photos never leave your phone.

BeautyIQ is your personal makeup assistant: try looks on your own face, find affordable alternatives to prestige products and discover your exact shade in every brand. All free, no sign-up.

VIRTUAL TRY-ON, ON YOUR FACE • Guided selfie with automatic light, pose and sharpness checks — or start instantly with a demo photo • 13 curated looks with adjustable intensity: natural, glam, intense • Before/after and side-by-side comparison in one tap • Try hair colours too, with shades recommended for your undertone • Rendering happens entirely on your device: your photo never leaves your phone

FIND THE DUPE • Search a prestige product and discover drugstore alternatives in the very same colour • 21,000 shades from 84 brands compared with the CIEDE2000 (ΔE) metric — the industry standard for colour accuracy • Colour-fidelity badges and estimated savings • No invented matches: only measured correspondences

CROSS-BRAND SHADE FINDER • Find your foundation, concealer and lipstick shade from your profile (depth + undertone) or from a shade you already use • Cross-brand equivalences, so you never miss an online purchase • Don't know your undertone? The "find your season" quiz guides you in a few steps

BEAUTY HANDBOOK • 20 sections of practical guidance: undertone, colour correction, application order, finishes, skincare, hair and more • Content verified against professional sources, with a browsable bibliography • Guided look in 5 questions for base, palette and staying power • Available in 7 languages: English, Italian, Spanish, French, German, Romanian, Turkish

PRIVACY FIRST • No account, no registration • Try-on photos stay on your device • The app is free, with no hidden costs

Some product links may earn BeautyIQ a commission, at no extra cost to you.