BrainUp HK

[This app is for participants in the BrainUp Project]

The hippocampus, a part of the brain, naturally shrinks as we age, leading to a decline in cognitive functions such as memory. However, maintaining an active lifestyle has been shown to slow down this shrinkage. In other words, exercise acts as a “medicine” for your brain. BrainUp HK is an app designed to guide you on the “dosage and instructions” of effective exercise. Start incorporating a hippocampus-conscious lifestyle by learning the most effective exercise practices. Signs of cognitive decline, such as memory loss and decreased decision-making abilities, are often preceded by hippocampal shrinkage. This shrinkage is significantly influenced by aging, lack of sleep, and an unhealthy lifestyle, including insufficient physical activity. However, adopting an exercise routine for more than six months can trigger “neurogenesis,” the birth of new neurons in the hippocampus, helping to maintain or even increase hippocampal volume. BrainUp HK integrates seamlessly with Apple Watch, tracking heart rates to help users engage in and sustain optimal aerobic exercise.