Reviews of Protect My Choices

By: Digital Advertising Alliance

List of user reviews and ratings for Protect My Choices

Total ratings

3.40 (Rating count: 65)

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Review summary

Most reviews report reliability issues with Protect My Choices, especially the Safari extension that endlessly loads or fails to function, preventing access to opt-out preferences. Privacy concerns about data collection and history access are common. A few users note modest mobile usability and the ability to submit opt-out requests on the mobile site after downloading, but overall reliability appears to be the main issue.

Pros

Easy to use and navigate on iPhone
Allows making opt-out requests on the mobile website after downloading

Cons

Safari extension frequently doesn’t work and gets stuck loading (endless spinner)
Extension cannot load or view saved opt-out preferences
Extension stopped working or is unusable for many users
Privacy concerns: data collection and requirement to access browsing history

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User Reviews

Recent rating average: 1.50

All time rating average: 3.40

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83% (10)

Date	Author	Comment
2026-05-25	Mo*****	Downloaded the app from the App Store, opened the app. Screen said to turn on the extension in Safari under Settings, so I did that. Absolutely NOTHING happened. Quit the app, reopened it several hours later and got the same screen telling me to turn on the extension in settings. That’s all you get with this app. Worthless. Now deleted.
Downloaded the app from the App Store, opened the app. Screen said to turn on the extension in Safari under Settings, so I did that. Absolutely NOTHING happened. Quit the app, reopened it several hours later and got the same screen telling me to turn on the extension in settings. That’s all you get with this app. Worthless. Now deleted.
2026-05-07	--*****	It installed it from the Safari Extensions store, somehow it’s installed in Chrome as well. Chrome store will not allow reviews so I think they’ve deprecated it. I managed to uninstall it from Chrome but it persists in Safari. The developer has no real support pages or instructions or a way to contact.
It installed it from the Safari Extensions store, somehow it’s installed in Chrome as well. Chrome store will not allow reviews so I think they’ve deprecated it. I managed to uninstall it from Chrome but it persists in Safari. The developer has no real support pages or instructions or a way to contact.
2026-04-15	M_*****	Don’t Waste Your Time. This app doesn’t work at all.
Don’t Waste Your Time. This app doesn’t work at all.
2026-02-26	Mi*****	This safari extension no longer works properly for some reason. 5-6 months ago the extension worked properly like normal but about 3 months ago the extension just spontaneously quit working properly and is unusable right now. The problem is that when I try to manage/view my saved opt out preferences from the safari browser extensions drop down menu in the browser the extension pop up menu will appear but gets stuck on endlessly trying to load the menu and just endlessly shows a spinning loading circle but will never load the menu. This issue is why I’m giving this extension a 1 star rating. I really hope that the developers will fix this issue quickly but I don’t have high hopes right now that they will fix it at all.
This safari extension no longer works properly for some reason. 5-6 months ago the extension worked properly like normal but about 3 months ago the extension just spontaneously quit working properly and is unusable right now. The problem is that when I try to manage/view my saved opt out preferences from the safari browser extensions drop down menu in the browser the extension pop up menu will appear but gets stuck on endlessly trying to load the menu and just endlessly shows a spinning loading circle but will never load the menu. This issue is why I’m giving this extension a 1 star rating. I really hope that the developers will fix this issue quickly but I don’t have high hopes right now that they will fix it at all.
2026-02-05	Za*****	Easy to use and navigate the app on my iPhone 14
Easy to use and navigate the app on my iPhone 14
2026-02-05	ha*****	I am able to make opt-out requests on the mobile website after downloading, but the extension does not let me view my choices. There’s a continuous blue spinning loading wheel. It also does not “protect my choices” as they disappear every time I reload the page.
I am able to make opt-out requests on the mobile website after downloading, but the extension does not let me view my choices. There’s a continuous blue spinning loading wheel. It also does not “protect my choices” as they disappear every time I reload the page.
2026-01-12	An*****	This does the opposite of protecting your privacy, it instead collects data about your preferences and every website you visit for targeted marketing and advertising purposes. Don’t fall for it.
This does the opposite of protecting your privacy, it instead collects data about your preferences and every website you visit for targeted marketing and advertising purposes. Don’t fall for it.
2026-01-09	an*****	I just get a spinner from this app
I just get a spinner from this app
2025-12-20	at*****	Nothing happened!!!!
Nothing happened!!!!
2025-11-30	La*****	I would have given this app a minus 5 star rating but I didn’t have the option. I’ve tried multiple times to open the app and nothing happens.. literally NOTHING 😳 I just sit there staring at the screen that says how to turn the darn thing off & on via my system settings. Hopefully it gets fixed soon bc I thought we had PRIVACY OPTIONS now days…. Huh, maybe not.
I would have given this app a minus 5 star rating but I didn’t have the option. I’ve tried multiple times to open the app and nothing happens.. literally NOTHING 😳 I just sit there staring at the screen that says how to turn the darn thing off & on via my system settings. Hopefully it gets fixed soon bc I thought we had PRIVACY OPTIONS now days…. Huh, maybe not.