Protect My Choices

Name: Protect My Choices
Rating: 3.4 (79 reviews)
Author: Digital Advertising Alliance

By: Digital Advertising Alliance App

Utilities

Overview

Version:

2.1.8

Last updated: 2025-12-02

Features & Capabilities

Protect My Choices (PMC) is a Chrome extension from AdChoices that helps preserve the opt-out choices you set through the Digital Advertising Alliance's WebChoices. It prevents accidental deletion of the cookies used to store those preferences and supports your control over interest-based advertising.

PMC 2.0 (beta) expands beyond cookies by enabling browser-based signals to honor your choices without relying on third-party cookies. It does not block ads, and it applies to WebChoices and related tools (YourAdChoices Token Tool, AppChoices). The extension relies on first-party cookies that expire after seven days, and your preferences only apply to the specific browser where PMC is installed. As more companies join the DAA program, their opt-outs will be added; periodically review and update your choices, and if upgrading from PMC 1.0 to 2.0, prior selections will be imported.

User Growth & Download Statistics

App Privacy & Security Advertising

By:

Digital Advertising Alliance

Rating:

3.40

(79) 1 new ratings

Version:

2.1.8 Last updated: 2025-12-02

Version code:

879982587

Creation date:

2025-06-30

Compatible devices:

Works as Safari extension:

Size:

1.38MB

URLs:

Website ,Privacy policy

Full description:

Source:

Apple Apps Store

Data ingested on:

2026-08-23

Compare stats and ranking:

Ranking

# 165,107 ▲ 451

Other rankings

#43 in adskipper keyword 29 ▲ 3

For Developers

Monetize with App Pass Boost with Extension Booster

Contact the developer

Chrome-Stats does not own this Apple app. Please use these information below to contact the Apple app developer.

Developed by:

Digital Advertising Alliance

Apple Apps Store

https://apps.apple.com/us/app/protect-my-choices/id6475873704

Website:

https://youradchoices.com/pmc

User Reviews

Most reviews report reliability issues with Protect My Choices, especially the Safari extension that endlessly loads or fails to function, preventing access to opt-out preferences. Privacy concerns about data collection and history access are common. A few users note modest mobile usability and the ability to submit opt-out requests on the mobile site after downloading, but overall reliability appears to be the main issue.

Pros

Easy to use and navigate on iPhone
Allows making opt-out requests on the mobile website after downloading

Cons

Safari extension frequently doesn’t work and gets stuck loading (endless spinner)
Extension cannot load or view saved opt-out preferences
Extension stopped working or is unusable for many users
Privacy concerns: data collection and requirement to access browsing history

Recent reviews

Pitiful excuse for a day job

by oh*****, 2026-07-20

I’m hoping it works!! I just opted out of all data sellers I could on each phone number and email I have online!! I will update if it doesn’t work. If it does work, you’ll never see me again…muwahaha (Because it works…)